Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector

European Journal of Marketing

Volumn 30, Issue 12, 1996, Pages 69-84

  Moss, Danny ^a   Warnaby, Gary ^a   Thame, Louise ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Public relations; Retailing

Indexed keywords

EID: 0442325869     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610153318     Document Type: Article

References (21)

1. Cutlip, S.M., Center, A.H. and Broom, G.M. (1994, Effective Public Relations, 7th ed., Prentice‐Hall, Englewood Cliffs, NJ.
2. Greenley, G. and Shipley, D (1991, “A comparative study of operational marketing practices among British department stores and supermarkets”, European Journal of Marketing, Vol. 26 No. 5, pp. 22‐35.
3. Grunig, J.E. (1992a, “Communications, public relations, and effective organizations: an overview of the book”, in Grunig, J.E. (Ed.), Excellence in Public Relations and Communications Management, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 1‐28.
4. Grunig, J.E. (Ed.), (1992b, Excellence in Public Relations and Communication Management, Lawrence Erlbaum Associates, Hillsdale, NJ.
5. Grunig, J.E. (1992c, “What is excellence in management?”, in Grunig, J.E. (Ed.), Excellence in Public Relations and Communications Management, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 219‐50.
6. Grunig, J.E. and Grunig, L.A. (1992, “Models of public relations and communications”, in Grunig, J.E. (Ed.), Excellence in Public Relations and Communications Management, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 285‐323.
7. Grunig, J.E. and Hunt, T. (1984, Managing Public Relations, Holt, Rhinehart & Winston, San Diego, CA.
8. Kotler, P. (1982, Marketing for Non‐profit Organizations, Prentice‐Hall, Englewood Cliffs, NJ.
9. Kotler, P. (1986, “Megamarketing”, Harvard Business Review, Vol. 64 No. 2, pp. 30‐2.
10. Kotler, P. (1988, Marketing Management, 5th ed., Prentice‐Hall, Englewood Cliffs, NJ.
11. Kotler, P. and Mindak, W. (1978, “Marketing and public relations”, Journal of Marketing, Vol. 42 No. 4, pp. 13‐20.
12. Miller, G.R. (1989, “Persuasion and public relations: two ‘Ps’ in a pod”, in Botan, C.H. and Hazelton V. Jr (Eds), Public Relations Theory, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 44‐66.
13. Moore, H.F. and Kalupa, F.B. (1985, Public Relations: Principles, Cases, and Problems, 9th ed., Richard D. Irwin, Homewood, IL.
14. Peters, T.J. and Waterman R.H. (1982, In Search of Excellence: Lessons from America’s Best Run Companies, Harper & Row, New York, NY.
15. Piercy, N. (1987a, “Marketing in UK retailing part 1”, Retail and Distribution Management, March/April, pp. 52‐5.
16. Piercy, N. (1987b, “Marketing in UK retailing part 2”, Retail and Distribution Management, May/June, pp. 58‐60.
17. Piercy, N. and Alexander, N. (1988, “The status quo of the marketing organization in UK retailing: a neglected phenomenon”, The Service Industries Journal, Vol. 8 No. 2, pp 155‐75.
18. Schwartz, G. (1982, “Public relations gets short shrift from new managers”, Marketing News, 15 October.
19. Shimp, T.A. and DeLozier, M.W. (1986, Promotion Management and Marketing Communications, Dryden Press, Chicago, IL.
20. Van der Meiden, A. (1993, “Public relations and other modalities of professional communication”, International Public Relations Review, Vol. 16 No. 3, pp. 8‐12.
21. Walters, D. and White, D. (1987, Retail Marketing Management, Macmillan, Basingstoke.