The strategic communication imperative

MIT Sloan Management Review

Volumn 46, Issue 3, 2005, Pages

  Argenti, Paul A ^a   Howell, Robert A ^a   Beck, Karen A ^b  

^a DARTMOUTH COLLEGE   (United States)

^b BOSTON CONSULTING GROUP   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18444369966     PISSN: 7653697     EISSN: 1782155X     Source Type: Journal    
DOI: None     Document Type: Article

References (4)

1. P.A. Argenti, "Corporate Communication" (New York: McGraw-Hill, 2002), 4.
2. "Trust Shifting From Traditional Authorities to Peers, Edelman Trust Barometer Finds" (New York: Edelman USA, 2005), www.edelman. com/news/ShowOne.asp?ID=57.
3. There is, in fact, growing evidence to suggest that intangibles do drive valuation. A recent study by the Brookings Institution showed that in 1978, 20% of corporate value was attributable to intangible assets, whereas in 1998 that had increased to 80%. See M.M. Blair and S.M.H. Wallman, "Unseen Wealth: Report of the Brookings Task Force on Intangibles" (Washington, D.C.: Brookings Institution Press, 2001).
4. J.C. Collins and J.I. Porras, "Built To Last: Successful Habits of Visionary Companies" (HarperCollins: New York, 1997), 14.