Culture, Identity and Image Consultancy: Crossing Boundaries between Management, Advertising, Public Relations and Design

Corporate Reputation Review

Volumn 2, Issue 1, 1998, Pages 29-50

  Schultz, M ^a   Ervolder, L ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84993093327     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540065     Document Type: Article

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