Product-placement planning: How is the industry placing brands in relation to moviegoer consumption?

Journal of International Consumer Marketing

Volumn 18, Issue 4, 2006, Pages 33-60

  Redondo, Ignacio ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Advertising media planning; Consumer behavior; Product placement

Indexed keywords

EID: 33750406727     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v18n04_03     Document Type: Article

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