A Bayesian approach for estimating target market potential with limited geodemographic information

Journal of Marketing Research

Volumn 33, Issue 2, 1996, Pages 134-149

  Putler, Daniel S ^a   Kalyanam, Kirthi ^a   Hodges, James S ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000696670     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152142     Document Type: Article

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