A product placement resource guide: Recommended publications and websites

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 259-267

  Nelson, Richard Alan ^a  

^a NONE

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EID: 85011510890     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_22     Document Type: Article

References (36)

1. FCC, FTC (2003, September 30). Press release. Portland, OR: Commercial Alert. Available online at: http://www.commerdalalertorg/mdex.php/category_id/1/subcategory_id/79/article_id/193.
2. FCC. “To prevent stealth advertising, and ensure that viewers are fully aware of the efforts of advertisers to embed ads in programming, the Commission should require TV networks and stations to prominently disclose to viewers that their product placements are ads. In addition, product placements should be identified when they occur.” The FCC and FTC documents are available at: http://www.commercialalert.Org/index.php/category_id/1/subcategory_id/79/article_id/191.
3. FCC. Culture, communication and control: Product placement and politics of advertising (1999). Critical resources website at: http://www.bilderberg.org/product.htm
4. Emery, Gene (2002, January 30). What’s in a name: Product placement in games. USA Today. Available online at: http://www.usatoday.com/tech/techreviews/games/2002/1/30/spotlight.htm.
5. Fadner, Ross (2003, October 7). Agencies: Attack on product placement is misplaced, likely ineffective. Media Post’s Media Daily News. Available online at: http://www.mediapost.com/dtls_dsp_news.cfm?newsId=221486.
6. Gaffney, John (2003, June 10). Exclusive MDN survey: Planners, TV viewers warm to product placements. Media Post’s Media Daily News. Available online at: http://www.mediapost.com/dtls_dsp_news.cfm?newsID=208686
7. Kinney, Lance, and Sapolsky, Barry (nd, 1999). Product placement. Available online at: http://comm2.fsu.edu/faculty/comm/Sapolsky/research/ProductPlacement.doc
8. Mohabir, Nalini (1999, October 18; updated 2002, December 8). Product placement agencies. Available online at: http://bodarky.www1.50megs.com/termpaper.html.
9. Neer, Katherine (2003). How product placement works. Howstuffworks, Inc. Available online at: http://howstuffworks.lycoszone.com/product-placement.htm.
10. Park, Michael Y. (2002, August 09). Product placement hits the small screen. Fox News Channel. Available online at: http://www.foxnews.com/story/0, 2933,59743, 00.html.
11. Product placement (regularly updated). Informative site with many links available at: http://www.med.sc.edu:1081/prodplacement.htm.
12. Product Placement News (current). Available online at http://www.productplacement.biz/index.html. They also offer a free email newsletter service with the latest industry updates.
13. Quit Victoria (1995). Smoking in Australia: Section 15.7 product placement. Available online at: http://www.quit.org.au/quit/FandI/fandi/c15s7.htm.
14. Reebok v. Tristar(1996, December). Court TV Online Legal Documents. Available online at: http://www.courttv.com/archive/legaldocs/business/reebok.html
15. Rossler, Patrick, and Bacher, Julia (2002). Transcultural effects of product placement in movies: A comparison of placement impact in Germany and the USA. Zeitschrift fur Medienpsychologie, 14(N.F.2), 3, 98-108. Available online at: www.hogrefe. de/zmp/2002/zmp1403098.pdf.
16. Smoke Free Movies (2003), available online at http://www.smokefreemovies.ucsf.edu/problem/index.html.
17. York, Anthony (2001, April 26). The product placement monster that E.T. spawned Salon.com. Available online at: http://dir.salon.com/tech/feature/2001/04/26/product_placement/index.html.
18. Zazza, Frank (nd, 2003). From E.T. to iTVX: The evolution of product placement. Available online at: http://www.itvx.com/SpecialReport.asp.
19. Balfanz, Dirk; Finke, Matthias: Jung, Christoph; and Wiehert, Reiner (2001). An interactive video system supporting e-commerce product placement. Student project, Zentrum für Graphische Datenverarbeitung (ZGDV) in Darmstadt, Germany. Available online at: http://www.zgdv.de/zgdv/departments/z3/Z3VeroeffentUchungen/An_interactive_Video_System/and http:/www.igd.fhg.de/~rwichert/pubUcations/balfanz2001Interactive.pdf.
20. Kalinichenko, I. A. (1998). Brand props in prime-time television programs: A content analysis. Master’s thesis, University of Georgia at Athens.
21. Ljungberg, Emma, and Rodrigo, Isabel (2002, January 17). Product placement-A way to communicate brand identity? Student thesis, Lulea Tekniska Universitet, Sweden. Available online at: http://www.ep.Uu.se/exjobb/eki/2002/iep/013/.
22. Spets, Erik, and Berglund, Niklas (2003, June 17). Product placement as communication tool: Role of the public relations firms-A case study of Hedberg & Co. Student thesis, Luleâ Tekniska Universitet, Sweden. Available online at: http://epubl.luth.se/1404-5508/2003/137/.
23. Steortz, Eva (1987). The cost efficiency and communication effects associated with brand name exposure within motion pictures. Master’s thesis, School of Journalism, West Virginia University.
24. Turcotte, Samuel (1995). Gimme a Bud! The feature film product placement industry. Master’s thesis, University of Texas at Austin. Available online at: http://advertising. utexas.edu/research/papers/Turcotte/. A key study of the field.
25. Vista Group (nd, 2002). Writing a thesis on product placement? Available online at: http://www.vistagroupusa.com/thesishtm.htm. A guide to useful links.
26. Weaver, Dana T. (nd, 2000). Television programs and advertising: Measuring the effectiveness of product placement within Seinfeld. Student project, Pennsylvania State University. Available online at: http://www.psu.edu/dept/medialab/research/prodplace.html
27. Weaver, D. T., and Oliver, M. B. (2000, June). Television programs and advertising: Measuring the effectiveness of product placement within Seinfeld. Paper presented to the Mass Communication Division at the 50th annual conference of the International Communication Association (ICA), Acapulco, Mexico.
28. Asche, Florian (1996). Das Product Placement im Kinospielfilm. Frankfurt, a. M.: Peter Lang Publishing, ISBN/ASIN: 3631302541.
29. Bente, Klaus (1990). Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universiteats-Verlag, ISBN/ASIN: 382440043X.
30. Dörfler, Gabriele (1993). Product Placement im Fernsehen-Unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?: Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Berücksichtigung der Mediengesetze. Frankfurt, a. M.: Peter Lang Publishing, ISBN/ASIN: 3631455720.
31. Dörfler, Gabriele EPM Entertainment Marketing Sourcebook, 2004 edition (2003). New York: EPM Communications, Inc. Issued annually and also available on CD ROM. The only directory that delivers instant access to more than 5, 000 sponsors, entertainment and media companies, retail chains and service providers committed to entertainment marketing, including product placement firms. Listings are indexed by company, by individual and by geographic location.
32. Laermer, Richard, and Prichinello, Michael (2003). Full Frontal PR: Getting People Talking About You, Your Business, or Your Product. Princeton, NJ: Bloomberg Press, 256 pages, ISBN: 1576600998
33. Müller, Olaf (1997). Product-Placement im öffentlich-rechtlichen Fernsehen: In der Grauzone zwischen unlauterem Wettbewerb und wichtiger Finanzierungsquelle. Frankfurt, a. M.: Peter Lang Publishing, ISBN/ASIN: 3631320868.
34. Scherer, Beate (1990). “Product Placement” im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, ISBN/ASIN: 378901883X.
35. Solomon, Michael R. (2003). Conquering Consumerspace: Marketing Strategies for a Branded World. New York: AMACOM, 304 pages, ISBN: 0814407412.
36. Weng, Hsiao-Ling (1999). Rechtsprobleme der Indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm: Eine Untersuchung zur Bedeutung der Kunstfreiheitsgarantie fuer die Anwendung des 1 UWG. Frankfurt, a. M.: Peter Lang Publishing, ISBN/ASIN: 3631348282.