On the ethics of product placement in media entertainment

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 101-132

  Wenner, Lawrence A ^a  

^a UNIVERSITY OF IOWA   (United States)

Author keywords

Commercial speech; Ethics; Media; Movies; Princeton video image; Product integration; Product placement; Television programming; Video insertion; Virtual advertising

Indexed keywords

EID: 85011510867     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_08     Document Type: Article

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