Product placements as public relations: An exploratory study of the role of the public relations firm

Public Relations Review

Volumn 25, Issue 4, 1999, Pages 481-493

  Pardun, Carol J ^a   McKee, Kathy Brittain ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033444763     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(99)00034-X     Document Type: Article

References (24)

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23. Pardun and McKee, Op. Cit.
24. Pardun and McKee, Op. Cit.