메뉴 건너뛰기




Volumn , Issue , 2018, Pages 103-131

Consumer Learning and Expertise

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85145858430     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809570-11     Document Type: Chapter
Times cited : (35)

References (174)
  • 1
    • 33144462003 scopus 로고
    • Individual differences in skill learning: An integration of psychometric and information processing perspectives
    • Ackerman, P. L. (1987).Individual differences in skill learning: An integration of psychometric and information processing perspectives. Psychological Bulletin, 102(1), 3-27.
    • (1987) Psychological Bulletin , vol.102 , Issue.1 , pp. 3-27
    • Ackerman, P.L.1
  • 3
    • 0041080266 scopus 로고
    • Public policy implications of consumer knowledge
    • Paul N. Bloom (Ed.), Greenwich, CT: JAI Press
    • Alba, J. W., & Hutchinson, J. W. (1991). Public policy implications of consumer knowledge. In Paul N. Bloom (Ed.), Advances in marketing and public policy (Vol. II, pp. 1-40). Greenwich, CT: JAI Press.
    • (1991) Advances in marketing and public policy , vol.2 , pp. 1-40
    • Alba, J.W.1    Hutchinson, J.W.2
  • 4
    • 0034338808 scopus 로고    scopus 로고
    • Knowledge calibration: What consumers know and what they think they know
    • September
    • Alba, J. W., & Hutchinson, J. W. (2000).Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27 (September), 123-156.
    • (2000) Journal of Consumer Research , vol.27 , pp. 123-156
    • Alba, J.W.1    Hutchinson, J.W.2
  • 5
    • 0002101397 scopus 로고
    • Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
    • February
    • Allen, C. T., & Janiszewski, C. A. (1989). Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research, Journal of Marketing Research, 26 (February), 30-43.
    • (1989) Journal of Marketing Research , vol.26 , pp. 30-43
    • Allen, C.T.1    Janiszewski, C.A.2
  • 6
    • 0021289614 scopus 로고
    • Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information
    • Alloy, B., & Tabachnik, N. (1984).Assessment of covariation by humans and animals: The joint influence of prior expectations and current situational information. Psychological Review, 91(1), 112-149.
    • (1984) Psychological Review , vol.91 , Issue.1 , pp. 112-149
    • Alloy, B.1    Tabachnik, N.2
  • 7
    • 58149405254 scopus 로고
    • Acquisition of cognitive skill
    • Anderson, J. R. (1982). Acquisition of cognitive skill. Psychological Review, 89(4), 369-406.
    • (1982) Psychological Review , vol.89 , Issue.4 , pp. 369-406
    • Anderson, J.R.1
  • 11
    • 0002304169 scopus 로고
    • The four horsemen of automaticity: Awareness, efficiency, intention, and control in social cognition
    • R. S. Wyer, Jr. & T. K. Srull (Eds.), Hillsdale, NJ:Erlbaum
    • Bargh, J. A.(1994). The four horsemen of automaticity: Awareness, efficiency, intention, and control in social cognition. In R. S. Wyer, Jr. & T. K. Srull (Eds.), Handbook of social sognition (pp. 1-40). Hillsdale, NJ:Erlbaum.
    • (1994) Handbook of social sognition , pp. 1-40
    • Bargh, J.A.1
  • 12
    • 0000974763 scopus 로고    scopus 로고
    • The unbearable automaticity of being
    • July
    • Bargh, J. A., & Chartrand, T. L. (1999).The unbearable automaticity of being. American Psychologist, 54 (July), 462-479.
    • (1999) American Psychologist , vol.54 , pp. 462-479
    • Bargh, J.A.1    Chartrand, T.L.2
  • 13
    • 0034328207 scopus 로고    scopus 로고
    • Beyond behaviorism: On the automaticity of higher mental processes
    • Bargh, J. A. &. Ferguson, M. J. (2000).Beyond behaviorism: On the automaticity of higher mental processes. Psychological Bulletin, 126(6), 925-945.
    • (2000) Psychological Bulletin , vol.126 , Issue.6 , pp. 925-945
    • Bargh, J.A.1    Ferguson, M.J.2
  • 14
    • 85047670813 scopus 로고
    • Ideals, central tendency, and frequency of instantiation as determinants of graded structure
    • October
    • Barsalou, L. W. (1985).Ideals, central tendency, and frequency of instantiation as determinants of graded structure. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11 (October), 629-654.
    • (1985) Journal of Experimental Psychology: Learning, Memory, and Cognition , vol.11 , pp. 629-654
    • Barsalou, L.W.1
  • 15
    • 0035623901 scopus 로고    scopus 로고
    • Consumer self-confidence: Refi nements in conceptualization and measurement
    • June
    • Bearden, W. O., Hardesty, D. M., &. Rose, R. L. (2001). Consumer self-confidence: Refi nements in conceptualization and measurement., Journal of Consumer Research, 28(June), 121-134.
    • (2001) Journal of Consumer Research , vol.28 , pp. 121-134
    • Bearden, W.O.1    Hardesty, D.M.2    Rose, R.L.3
  • 16
    • 84978096406 scopus 로고    scopus 로고
    • On the fragility of skilled performance: What governs choking under pressure?
    • Beilock, S. L., & Carr, T. (2001). On the fragility of skilled performance: What governs choking under pressure? Journal of Experimental Psychology: General, 130, 701-725.
    • (2001) Journal of Experimental Psychology: General , vol.130 , pp. 701-725
    • Beilock, S.L.1    Carr, T.2
  • 17
    • 4644343806 scopus 로고    scopus 로고
    • Haste does not always make waste:Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills
    • Beilock, S. L., Benett I., Bertenthal, A., McCoy, M., & Carr, T. (2004a). Haste does not always make waste:Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373-379
    • (2004) Psychonomic Bulletin & Review , vol.11 , Issue.2 , pp. 373-379
    • Beilock, S.L.1    Benett, I.2    Bertenthal, A.3    McCoy, M.4    Carr, T.5
  • 18
    • 10844249157 scopus 로고    scopus 로고
    • More on the rragility of skilled performance: Choking under Pressure in Mathematical Problem Solving
    • Beilock, S. L., Culp, C. A.,. Holt, L. E., & Carr, T. (2004b). More on the rragility of skilled performance: Choking under Pressure in Mathematical Problem Solving. Journal of Experimental Psychology: General, 133(4), 584-600.
    • (2004) Journal of Experimental Psychology: General , vol.133 , Issue.4 , pp. 584-600
    • Beilock, S.L.1    Culp, C.A.2    Holt, L.E.3    Carr, T.4
  • 19
    • 0036779467 scopus 로고    scopus 로고
    • Expertise, attention, and memory in sensorimotor skill execution: Impact of novel task constraints on dual-task performance and episodic memory
    • Beilock, S. L., Wierenga, S. A., & Carr, T. H. (2002).Expertise, attention, and memory in sensorimotor skill execution: Impact of novel task constraints on dual-task performance and episodic memory. Quarterly Journal of Experimental Psychology: Human Experimental Psychology, 55A, 1211-1240.
    • (2002) Quarterly Journal of Experimental Psychology: Human Experimental Psychology , vol.55A , pp. 1211-1240
    • Beilock, S.L.1    Wierenga, S.A.2    Carr, T.H.3
  • 20
    • 0004256525 scopus 로고
    • Chicago: University of Chicago Press
    • Becker, G. (1993). Human capital. Chicago: University of Chicago Press.
    • (1993) Human capital
    • Becker, G.1
  • 22
    • 0003107994 scopus 로고
    • The combination of explicit and implicit learning processes in task control
    • Berry, D. C., & Broadbent, D. E. (1987).The combination of explicit and implicit learning processes in task control. Psychological Research, 49(1), 7-15.
    • (1987) Psychological Research , vol.49 , Issue.1 , pp. 7-15
    • Berry, D.C.1    Broadbent, D.E.2
  • 24
    • 0001685244 scopus 로고
    • Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis
    • December
    • Bettman, J. R., & Park, C. W. (1980).Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis. Journal of Consumer Research, 7(December), 234-248.
    • (1980) Journal of Consumer Research , vol.7 , pp. 234-248
    • Bettman, J.R.1    Park, C.W.2
  • 26
    • 0001166456 scopus 로고
    • Database models and managerial intuition: 50% model + 50% manager
    • Blattberg, R. C., &. Hoch, S. J. (1990).Database models and managerial intuition: 50% model + 50% manager. Management Science, 36(8), 887-899.
    • (1990) Management Science , vol.36 , Issue.8 , pp. 887-899
    • Blattberg, R.C.1    Hoch, S.J.2
  • 27
    • 0002200975 scopus 로고    scopus 로고
    • Financial incentives and performance in laboratory tasks: Implications for management accounting
    • Bonner, S. E., Hastie, R., Sprinkle, G. B., & Young, S. M. (2000).Financial incentives and performance in laboratory tasks: Implications for management accounting. Journal of Management Accounting Research, 12, 19-64.
    • (2000) Journal of Management Accounting Research , vol.12 , pp. 19-64
    • Bonner, S.E.1    Hastie, R.2    Sprinkle, G.B.3    Young, S.M.4
  • 28
    • 0011013325 scopus 로고
    • Effect of cue validity on learning of complex rules in probabilistic inference tasks
    • Brehmer, B. (1980).Effect of cue validity on learning of complex rules in probabilistic inference tasks. Acta Psychologica, 44(2), 201-210.
    • (1980) Acta Psychologica , vol.44 , Issue.2 , pp. 201-210
    • Brehmer, B.1
  • 29
    • 38249035515 scopus 로고
    • Note on subjects’ hypotheses in multiple-cue probability learning
    • Brehmer, B. (1987).Note on subjects’ hypotheses in multiple-cue probability learning. Organizational Behavior and Human Decision Processes, 40(3), 323-329.
    • (1987) Organizational Behavior and Human Decision Processes , vol.40 , Issue.3 , pp. 323-329
    • Brehmer, B.1
  • 30
    • 0002448736 scopus 로고
    • What have we learned about human judgment from thirty years of policy capturing
    • B. Brehmer & C. R. B. Joyce (Eds.), Amsterdam:North-Holland
    • Brehmer, B., & Brehmer, A. (1988). What have we learned about human judgment from thirty years of policy capturing. In B. Brehmer & C. R. B. Joyce (Eds.), Human judgment: The SJT view. Amsterdam:North-Holland.
    • (1988) Human judgment: The SJT view
    • Brehmer, B.1    Brehmer, A.2
  • 31
    • 17044458529 scopus 로고    scopus 로고
    • Self-validation of cognitive responses to advertisements
    • March
    • Brinol, P., Petty, R. E., & Tormala, Z. L. (2004). Self-validation of cognitive responses to advertisements.Journal of Consumer Research, 30(March), 559-573.
    • (2004) Journal of Consumer Research , vol.30 , pp. 559-573
    • Brinol, P.1    Petty, R.E.2    Tormala, Z.L.3
  • 32
    • 0002531628 scopus 로고
    • The effects of product class knowledge on information search behavior
    • June
    • Brucks, M. (1985)..The effects of product class knowledge on information search behavior. Journal of Consumer Research, 18(June), 1-16.
    • (1985) Journal of Consumer Research , vol.18 , pp. 1-16
    • Brucks, M.1
  • 34
    • 0011504951 scopus 로고
    • General conditions for the success of bootstrapping models
    • Camerer, C. (1981).General conditions for the success of bootstrapping models. Organizational Behavior and Human Performance, 27(3): 411.
    • (1981) Organizational Behavior and Human Performance , vol.27 , Issue.3 , pp. 411
    • Camerer, C.1
  • 35
    • 0033270827 scopus 로고    scopus 로고
    • The effects of fi nancial incentives in experiments: A review and capital-labor-production framework
    • Camerer, C. F., & Hogarth, R. M. (1999).The effects of fi nancial incentives in experiments: A review and capital-labor-production framework. Journal of Risk and Uncertainty, 19(1-3), 7-42.
    • (1999) Journal of Risk and Uncertainty , vol.19 , Issue.1-3 , pp. 7-42
    • Camerer, C.F.1    Hogarth, R.M.2
  • 36
    • 0023429118 scopus 로고
    • Expert systems for clinical diagnosis: Are they worth the eff ort?
    • Carroll, B. (1987). Expert systems for clinical diagnosis: Are they worth the eff ort? Behavioral Science, 32(4), 274-292.
    • (1987) Behavioral Science , vol.32 , Issue.4 , pp. 274-292
    • Carroll, B.1
  • 37
    • 58149366503 scopus 로고
    • A day at the races: IQ, expertise, and cognitive complexity
    • Ceci, S. J. & Liker, J. (1986).A day at the races: IQ, expertise, and cognitive complexity. Journal of Experimental Psychology: General, 115, 255-266.
    • (1986) Journal of Experimental Psychology: General , vol.115 , pp. 255-266
    • Ceci, S.J.1    Liker, J.2
  • 39
    • 0030495562 scopus 로고    scopus 로고
    • Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions
    • Chartrand, T. L., & Bargh, J. A. (1996).Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions. Journal of Personality and Social Psychology, 71, 464-478.
    • (1996) Journal of Personality and Social Psychology , vol.71 , pp. 464-478
    • Chartrand, T.L.1    Bargh, J.A.2
  • 42
    • 0000682592 scopus 로고
    • On certain formal properties of grammars
    • Chomsky, N. (1959).On certain formal properties of grammars. Information and Control, 1, 91-112.
    • (1959) Information and Control , vol.1 , pp. 91-112
    • Chomsky, N.1
  • 43
    • 0001510014 scopus 로고
    • Alternative models of categorization - Toward a contingent processing framework
    • Cohen, J. B., & Basu, K. (1987).Alternative models of categorization - Toward a contingent processing framework. Journal of Consumer Research, 13(4), 455-472.
    • (1987) Journal of Consumer Research , vol.13 , Issue.4 , pp. 455-472
    • Cohen, J.B.1    Basu, K.2
  • 44
    • 0019163156 scopus 로고
    • Preserved learning and retention of pattern analyzing skill in amnesia:Dissociation of knowing how and knowing that
    • Cohen, N., & Squire., L. R. (1980).Preserved learning and retention of pattern analyzing skill in amnesia:Dissociation of knowing how and knowing that. Science, 210, 207-209.
    • (1980) Science , vol.210 , pp. 207-209
    • Cohen, N.1    Squire, L.R.2
  • 45
    • 4043170591 scopus 로고    scopus 로고
    • Not necessarily better but certainly different: A limit to the advertising misinformation effect on memory
    • Cowley, E., & Janus, E. (2004).Not necessarily better but certainly different: A limit to the advertising misinformation effect on memory. Journal of Consumer Research, 31, 229-223.
    • (2004) Journal of Consumer Research , vol.31 , pp. 223-229
    • Cowley, E.1    Janus, E.2
  • 46
    • 1642580872 scopus 로고    scopus 로고
    • The moderating effect of product knowledge on the learning and organization of product information
    • December
    • Cowley, E., & Mitchell, A. A. (2003).The moderating effect of product knowledge on the learning and organization of product information. Journal of Consumer Research, 30(December) 443-454.
    • (2003) Journal of Consumer Research , vol.30 , pp. 443-454
    • Cowley, E.1    Mitchell, A.A.2
  • 47
    • 0344195099 scopus 로고    scopus 로고
    • The strategy-specific nature of improvement:The power law applies by strategy within task
    • Delaney, P. F., Reder, L. M., Staszewski, J. J., & Ritter, F. R. (1998).The strategy-specific nature of improvement:The power law applies by strategy within task. Psychological Science, 9(1), 1.
    • (1998) Psychological Science , vol.9 , Issue.1 , pp. 1
    • Delaney, P.F.1    Reder, L.M.2    Staszewski, J.J.3    Ritter, F.R.4
  • 48
    • 21344483316 scopus 로고
    • Assessing demand artifacts in consumer research: An alternative perspective
    • Darley, W. K. & Lim, J. (1993).Assessing demand artifacts in consumer research: An alternative perspective. Journal of Consumer Research, 20(3), 489-495.
    • (1993) Journal of Consumer Research , vol.20 , Issue.3 , pp. 489-495
    • Darley, W.K.1    Lim, J.2
  • 49
    • 18444377402 scopus 로고    scopus 로고
    • Marketing mass-sustomized products: Striking a balance between utility and complexity
    • May
    • Dellaert, B. G. C., & Stremersch, S. (2005).Marketing mass-sustomized products: Striking a balance between utility and complexity. Journal of Marketing Research, 52(May) 219-227.
    • (2005) Journal of Marketing Research , vol.52 , pp. 219-227
    • Dellaert, B.G.C.1    Stremersch, S.2
  • 52
    • 0035540602 scopus 로고    scopus 로고
    • Understanding what’s in a brand rating: A model for assessing brand and attribute effects and their relationship to brand equity
    • November
    • Dillon, W. R., Madden, T. J., Kirmani, A., & Mukherjee, S. (2001).Understanding what’s in a brand rating: A model for assessing brand and attribute effects and their relationship to brand equity. Journal of Marketing Research, 38(November), 415-429.
    • (2001) Journal of Marketing Research , vol.38 , pp. 415-429
    • Dillon, W.R.1    Madden, T.J.2    Kirmani, A.3    Mukherjee, S.4
  • 53
    • 85145832056 scopus 로고    scopus 로고
    • Action-based reasoning: The cost of learning and the benefi t of thinking less
    • Eisenstein, E. M. (2002).Action-based reasoning: The cost of learning and the benefi t of thinking less. Dissertation Abstracts International.
    • (2002) Dissertation Abstracts International
    • Eisenstein, E.M.1
  • 55
    • 33744529159 scopus 로고    scopus 로고
    • Action-based learning: Goals and attention in the acquisition of market knowledge
    • May
    • Eisenstein, E. M., & Hutchinson, J. W. (2006).Action-based learning: Goals and attention in the acquisition of market knowledge. Journal of Marketing Research, 43(May) 244-258.
    • (2006) Journal of Marketing Research , vol.43 , pp. 244-258
    • Eisenstein, E.M.1    Hutchinson, J.W.2
  • 56
    • 0142005540 scopus 로고
    • Expert performance: Its structure and acquisition
    • Ericsson, K. A., & Charness, L. (1994).Expert performance: Its structure and acquisition. American Psychologist, 49(8), 7257-747.
    • (1994) American Psychologist , vol.49 , Issue.8 , pp. 7257-7747
    • Ericsson, K.A.1    Charness, L.2
  • 59
    • 0034219077 scopus 로고    scopus 로고
    • How experts’ adaptations to representative task demands account for the expertise effect in memory recall: Comment on Vicente and Wang (1998)
    • Ericsson, K. A., Patel, V., & Kintsch, W. (2000).How experts’ adaptations to representative task demands account for the expertise effect in memory recall: Comment on Vicente and Wang (1998). Psychological Review, 107(3), 578-592.
    • (2000) Psychological Review , vol.107 , Issue.3 , pp. 578-592
    • Ericsson, K.A.1    Patel, V.2    Kintsch, W.3
  • 60
    • 14544267665 scopus 로고    scopus 로고
    • The neuroscience of mammalian associative learning
    • Fanselow M. S. & Poulos A.M. (2005).The neuroscience of mammalian associative learning. Annual Review Psychology, 56, 207-234.
    • (2005) Annual Review Psychology , vol.56 , pp. 207-234
    • Fanselow, M.S.1    Poulos, A.M.2
  • 61
    • 0001314864 scopus 로고
    • EPAM-like models of recognition and learning
    • Feigenbaum, E. A., & Simon, H. A. (1984).EPAM-like models of recognition and learning. Cognitive Science, 8, 305-306.
    • (1984) Cognitive Science , vol.8 , pp. 305-306
    • Feigenbaum, E.A.1    Simon, H.A.2
  • 63
    • 0000333672 scopus 로고    scopus 로고
    • Comparative efficiency of informal (subjective, impressionistic) and formal (mechanical, algorithmic) prediction procedures: The clinical-statistical controversy
    • Grove, W. M., & Meehl, P. E. (1996).Comparative efficiency of informal (subjective, impressionistic) and formal (mechanical, algorithmic) prediction procedures: The clinical-statistical controversy. Psychology, Public Policy, & Law, 2(2), 293-323.
    • (1996) Psychology, Public Policy, & Law , vol.2 , Issue.2 , pp. 293-323
    • Grove, W.M.1    Meehl, P.E.2
  • 64
    • 0000399254 scopus 로고
    • Probabilistic functioning and the clinical method
    • Hammond, K. R. (1955).Probabilistic functioning and the clinical method. Psychological Review, 62, 255-262.
    • (1955) Psychological Review , vol.62 , pp. 255-262
    • Hammond, K.R.1
  • 65
    • 0011403497 scopus 로고
    • Quasi-rationality and distrust: Implications for international confl ict
    • L. Rappoport & D. Summers (Eds.), New York: Holt, Rineholt, & Winston
    • Hammond, K. R., & Brehmer, B. (1973). Quasi-rationality and distrust: Implications for international confl ict. In L. Rappoport & D. Summers (Eds.), Human judgment and social interactions. New York: Holt, Rineholt, & Winston.
    • (1973) Human judgment and social interactions
    • Hammond, K.R.1    Brehmer, B.2
  • 69
    • 0021666033 scopus 로고
    • Automatic processing of fundamental information: The case of frequency of occurrence
    • Hasher, L., & Zacks, R. T. (1984).Automatic processing of fundamental information: The case of frequency of occurrence. American Psychologist, 39, 1372-1388.
    • (1984) American Psychologist , vol.39 , pp. 1372-1388
    • Hasher, L.1    Zacks, R.T.2
  • 71
    • 0034775013 scopus 로고    scopus 로고
    • Experimental practices in economics: A methodological challenge for psychologists?
    • Hertwig, R., & Ortmann, A. (2001). Experimental practices in economics: A methodological challenge for psychologists? Behavioral and Brain Sciences, 24, 383-403.
    • (2001) Behavioral and Brain Sciences , vol.24 , pp. 383-403
    • Hertwig, R.1    Ortmann, A.2
  • 72
    • 0036922007 scopus 로고    scopus 로고
    • Product experience is seductive
    • Hoch, S. J. (2002).Product experience is seductive. Journal of Consumer Research, 29(3), 448-454.
    • (2002) Journal of Consumer Research , vol.29 , Issue.3 , pp. 448-454
    • Hoch, S.J.1
  • 73
    • 0002037611 scopus 로고    scopus 로고
    • A psychological approach to decision support systems
    • Hoch, S. J., & Schkade, D. A. (1996).A psychological approach to decision support systems. Management Science, 42(1), 51-64.
    • (1996) Management Science , vol.42 , Issue.1 , pp. 51-64
    • Hoch, S.J.1    Schkade, D.A.2
  • 74
    • 0003020899 scopus 로고
    • Managing what consumers learn from experience
    • Hoch, S. J., & Deighton, J. (1989).Managing what consumers learn from experience. Journal of Marketing, 53.
    • (1989) Journal of Marketing , pp. 53
    • Hoch, S.J.1    Deighton, J.2
  • 75
    • 0001250299 scopus 로고
    • Consumer learning: Advertising and the ambiguity of product experience
    • Hoch, S. J., & Ha, Y-W. (1986).Consumer learning: Advertising and the ambiguity of product experience. Journal of Consumer Research, 13(2), 221-233.
    • (1986) Journal of Consumer Research , vol.13 , Issue.2 , pp. 221-233
    • Hoch, S.J.1    Ha, Y.-W.2
  • 77
    • 0035749101 scopus 로고    scopus 로고
    • When it does hurt to try: Adult age differences in the effects of instructions on implicit pattern learning
    • Howard, D. V., & Howard, J. W. Jr. (2001).When it does hurt to try: Adult age differences in the effects of instructions on implicit pattern learning. Psychonomic Bulletin and Review, 8(4), 798-805.
    • (2001) Psychonomic Bulletin and Review , vol.8 , Issue.4 , pp. 798-805
    • Howard, D.V.1    Howard, J.W.2
  • 80
    • 21144463497 scopus 로고
    • Goal-oriented experiences and the development of knowledge
    • Huffman, C., & M. J. (1993).Goal-oriented experiences and the development of knowledge. Journal of Consumer Research, 20(2), 190-207.
    • (1993) Journal of Consumer Research , vol.20 , Issue.2 , pp. 190-207
    • Huffman, C.M.J.1
  • 81
    • 0344856726 scopus 로고    scopus 로고
    • Distributed representations of structure: A theory of analogical access and mapping
    • Hummel, J. E., &. Holyoak, K. J. (1997).Distributed representations of structure: A theory of analogical access and mapping. Psychological Review, 104(3), 427-466.
    • (1997) Psychological Review , vol.104 , Issue.3 , pp. 427-466
    • Hummel, J.E.1    Holyoak, K.J.2
  • 82
    • 0001507890 scopus 로고
    • Ignoring irrelevant information: Situational determinants of consumer learning
    • December
    • Hutchinson, J. W., & Alba, J. W. (1991).Ignoring irrelevant information: Situational determinants of consumer learning. Journal of Consumer Research, 18(December), 325-346.
    • (1991) Journal of Consumer Research , vol.18 , pp. 325-346
    • Hutchinson, J.W.1    Alba, J.W.2
  • 83
    • 0031284839 scopus 로고    scopus 로고
    • Heuristics and biases in the ‘eye-balling’ of data: The effects of context on intuitive correlation assessment
    • May
    • Hutchinson, J. W., & Alba, J. W. (1997).Heuristics and biases in the ‘eye-balling’ of data: The effects of context on intuitive correlation assessment. Journal of Experimental Psychology: Learning, Memory, and Cognitino, 23(May), 591-621.
    • (1997) Journal of Experimental Psychology: Learning, Memory, and Cognitino , vol.23 , pp. 591-621
    • Hutchinson, J.W.1    Alba, J.W.2
  • 85
    • 21844505317 scopus 로고
    • Finding choice alternatives in memory: Probability models of brand name recall
    • November
    • Hutchinson, J. W., Kalyan Raman, K, & Mantrala, M. (1994).Finding choice alternatives in memory: Probability models of brand name recall. Journal of Marketing Research, 31(November), 441-461.
    • (1994) Journal of Marketing Research , vol.31 , pp. 441-461
    • Hutchinson, J.W.1    Kalyan Raman, K.2    Mantrala, M.3
  • 86
    • 0000905019 scopus 로고
    • Effects of cost-related feedback on consumer knowledge and consumption behavior: A field experimental approach
    • Hutton, R. B., Mauser, G. A., Filiatrault, P., & Ahtola, O. T. (1986).Effects of cost-related feedback on consumer knowledge and consumption behavior: A field experimental approach. Journal of Consumer Research, 13(3), 327-336.
    • (1986) Journal of Consumer Research , vol.13 , Issue.3 , pp. 327-336
    • Hutton, R.B.1    Mauser, G.A.2    Filiatrault, P.3    Ahtola, O.T.4
  • 87
    • 77957075829 scopus 로고
    • Nonanalytic cognition: Memory, perception, and concept learning
    • G. H. Bower (Ed.), New York: Academic Press
    • Jacoby, L. L., & Brooks, L. R. (1984). Nonanalytic cognition: Memory, perception, and concept learning. In G. H. Bower (Ed.), The Psychology of Learning and Motivation (Vol. 18, 379-421). New York: Academic Press.
    • (1984) The Psychology of Learning and Motivation , vol.18 , pp. 379-421
    • Jacoby, L.L.1    Brooks, L.R.2
  • 88
    • 21144471687 scopus 로고
    • The influence of classical conditioning procedures on subsequent attention to the conditioned brand
    • September
    • Janiszewski, C., & Luk, W. (1993).The influence of classical conditioning procedures on subsequent attention to the conditioned brand. Journal of Consumer Research, 20(September), 171-189.
    • (1993) Journal of Consumer Research , vol.20 , pp. 171-189
    • Janiszewski, C.1    Luk, W.2
  • 89
    • 0345770775 scopus 로고    scopus 로고
    • Are fi nancial incentives related to performance? A meta-analytic review of empirical research
    • Jenkins, G. D., Mitra, A., Gupta, N., & Shaw, J. D. (1998).Are fi nancial incentives related to performance? A meta-analytic review of empirical research. Journal of Applied Psychology, 83(5), 777-787.
    • (1998) Journal of Applied Psychology , vol.83 , Issue.5 , pp. 777-787
    • Jenkins, G.D.1    Mitra, A.2    Gupta, N.3    Shaw, J.D.4
  • 90
    • 0031230141 scopus 로고    scopus 로고
    • Effects of varying levels of expertise on the basic level of categorization
    • Johnson, K. E., & Mervis, C. B. (1997).Effects of varying levels of expertise on the basic level of categorization. Journal of Experimental Psychology: General,126, 248-277.
    • (1997) Journal of Experimental Psychology: General , vol.126 , pp. 248-277
    • Johnson, K.E.1    Mervis, C.B.2
  • 91
    • 0036885752 scopus 로고    scopus 로고
    • Are there representational shift s during category. learning?
    • Johansen, M. K., & Palmeri, T. J. (2002). Are there representational shift s during category. learning? Cognitive Psychology,45, 482-553.
    • (2002) Cognitive Psychology , vol.45 , pp. 482-553
    • Johansen, M.K.1    Palmeri, T.J.2
  • 94
    • 4444326204 scopus 로고    scopus 로고
    • Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice
    • Kay, A. C., Wheeler, S. C., Bargh, J. A., & Rossa L. (2004).Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice. Organizational Behavior and Human Decision Processes, 95(1), 83-96.
    • (2004) Organizational Behavior and Human Decision Processes , vol.95 , Issue.1 , pp. 83-96
    • Kay, A.C.1    Wheeler, S.C.2    Bargh, J.A.3    Rossa, L.4
  • 95
    • 0000000945 scopus 로고
    • The effects of background music in advertising: A reassessment
    • Kellaris, J. J., & Cox, A. D. (1989).The effects of background music in advertising: A reassessment. Journal of Consumer Research, 16(1), 113-118.
    • (1989) Journal of Consumer Research , vol.16 , Issue.1 , pp. 113-118
    • Kellaris, J.J.1    Cox, A.D.2
  • 96
    • 0030506863 scopus 로고    scopus 로고
    • An investigation of the mediational mechanisms underlying attitudinal conditioning
    • Kim, J., Allen, C. T., & Kardes, F. R. (1996).An investigation of the mediational mechanisms underlying attitudinal conditioning. Journal of Marketing Research, 33, 318-328.
    • (1996) Journal of Marketing Research , vol.33 , pp. 318-328
    • Kim, J.1    Allen, C.T.2    Kardes, F.R.3
  • 97
    • 0001970168 scopus 로고
    • On the how and why (not) of learning from outcomes
    • Berndt Brehmer & C. R. B. Joyce (Eds.), North Holland: Elsevier
    • Klayman, J. (1988). On the how and why (not) of learning from outcomes. In Berndt Brehmer & C. R. B. Joyce (Eds.), Human judgment: The SJT view. North Holland: Elsevier.
    • (1988) Human judgment: The SJT view
    • Klayman, J.1
  • 98
    • 0001636453 scopus 로고
    • Confirmation, disconfirmation, and information in hypothesis testing
    • Klayman, J.,& Ha, Y-H. (1987).Confirmation, disconfirmation, and information in hypothesis testing. Psychological Review, 94(2), 211-228.
    • (1987) Psychological Review , vol.94 , Issue.2 , pp. 211-228
    • Klayman, J.1    Ha, Y.-H.2
  • 99
    • 84893396860 scopus 로고    scopus 로고
    • The effects of feedback interventions on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory
    • Kluger, A. N., & DeNisi, A. (1996).The effects of feedback interventions on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. Psychological Bulletin, 119(2), 254-284.
    • (1996) Psychological Bulletin , vol.119 , Issue.2 , pp. 254-284
    • Kluger, A.N.1    DeNisi, A.2
  • 100
    • 0038266698 scopus 로고    scopus 로고
    • The calibration of expert judgment: Heuristics and biases beyond the laboratory
    • T. Gilovich, D. Griffin, & D. Kahneman (Eds.), Cambridge: Cambridge University Press
    • Koehler, D. J., Brenner, L. A., & Griffin, D. (2002). The calibration of expert judgment: Heuristics and biases beyond the laboratory. In T. Gilovich, D. Griffin, & D. Kahneman (Eds.), Heuristics and biases: The psychology of intuitive judgment. Cambridge: Cambridge University Press.
    • (2002) Heuristics and biases: The psychology of intuitive judgment
    • Koehler, D.J.1    Brenner, L.A.2    Griffin, D.3
  • 101
    • 0026477904 scopus 로고
    • ALCOVE: An exemplar-based connectionist model of category learning
    • Kruschke, J. K. (1992).ALCOVE: An exemplar-based connectionist model of category learning. Psychological Review, 99(1), 22-44.
    • (1992) Psychological Review , vol.99 , Issue.1 , pp. 22-44
    • Kruschke, J.K.1
  • 102
    • 0001109897 scopus 로고
    • The effects of graduate training on reasoning: Formal discipline and thinking about everyday-life events
    • Lehman, D. R., Lempert, R. O., & Nisbett, R. E. (1988).The effects of graduate training on reasoning: Formal discipline and thinking about everyday-life events. American Psychologist, 43(6), 431-442.
    • (1988) American Psychologist , vol.43 , Issue.6 , pp. 431-442
    • Lehman, D.R.1    Lempert, R.O.2    Nisbett, R.E.3
  • 105
    • 0002941732 scopus 로고
    • Calibration of probabilities: The state of the art to 1980
    • D. Kahneman, P. Slovic, & A. Tversky (Eds.), Cambridge: Cambridge University Press
    • Lichtenstein, S., Fischoff, B., & Phillips, L. D. (1982). Calibration of probabilities: The state of the art to 1980. In D. Kahneman, P. Slovic, & A. Tversky (Eds.), Judgement under uncertainty: Heuristics and biases (pp. 306-334). Cambridge: Cambridge University Press.
    • (1982) Judgement under uncertainty: Heuristics and biases , pp. 306-334
    • Lichtenstein, S.1    Fischoff, B.2    Phillips, L.D.3
  • 107
    • 1842646010 scopus 로고
    • Toward an instance theory of automatization
    • Logan, G. D. (1988).Toward an instance theory of automatization. Psychological Review, 95(4), 492-527.
    • (1988) Psychological Review , vol.95 , Issue.4 , pp. 492-527
    • Logan, G.D.1
  • 108
    • 85047672764 scopus 로고    scopus 로고
    • An instance theory of attention and memory
    • Logan, G. D. (2002).An instance theory of attention and memory. Psychological Review, 109(2) 376-400.
    • (2002) Psychological Review , vol.109 , Issue.2 , pp. 376-400
    • Logan, G.D.1
  • 109
    • 58149409989 scopus 로고
    • An interactive activation model of context effects in letter perception:I. An account of basic fi ndings
    • McClelland, J. L., & Rumelhart, D. E. (1981).An interactive activation model of context effects in letter perception:I. An account of basic fi ndings. Psychological Review, 88(5), 375-407.
    • (1981) Psychological Review , vol.88 , Issue.5 , pp. 375-407
    • McClelland, J.L.1    Rumelhart, D.E.2
  • 114
    • 0001568063 scopus 로고
    • Confi gurality in multiple-cue probability learning
    • Mellers, B. A. (1980).Confi gurality in multiple-cue probability learning. American Journal of Psychology, 93(3), 429-443.
    • (1980) American Journal of Psychology , vol.93 , Issue.3 , pp. 429-443
    • Mellers, B.A.1
  • 115
    • 0001168315 scopus 로고
    • The learning of multiattribute judgment policies
    • Meyer, R. J. (1987).The learning of multiattribute judgment policies. Journal of Consumer Research, 14(2), 155-173.
    • (1987) Journal of Consumer Research , vol.14 , Issue.2 , pp. 155-173
    • Meyer, R.J.1
  • 116
    • 39749093168 scopus 로고
    • The magical number seven, plus or minus two: Some limits on our capacity for processing information
    • Miller, G. A. (1956).The magical number seven, plus or minus two: Some limits on our capacity for processing information. Psychological Review.
    • (1956) Psychological Review
    • Miller, G.A.1
  • 117
    • 0030367262 scopus 로고    scopus 로고
    • The assessment of alternative measures of consumer expertise
    • Mitchell, A. A., & Dacin, P.A. (1996).The assessment of alternative measures of consumer expertise. Journal of Consumer Research, 23, 219-239.
    • (1996) Journal of Consumer Research , vol.23 , pp. 219-239
    • Mitchell, A.A.1    Dacin, P.A.2
  • 118
    • 0035531909 scopus 로고    scopus 로고
    • ‘What is it?' Categorization fl exibility and consumers’ responses to really new products
    • Moreau, C. P., Arthur B. Markman, A. B., &. Lehmann, D. R. (2001).‘What is it?' Categorization fl exibility and consumers’ responses to really new products. Journal of Consumer Research, 27(4), 489.
    • (2001) Journal of Consumer Research , vol.27 , Issue.4 , pp. 489
    • Moreau, C.P.1    Arthur, B.2    Markman, A.B.3    Lehmann, D.R.4
  • 119
    • 21844493119 scopus 로고
    • Decision ambiguity and incumbent brand advantage
    • June
    • Muthukrishnan, A. V. (1995).Decision ambiguity and incumbent brand advantage. Journal of Consumer Research, 22(June), 98-109.
    • (1995) Journal of Consumer Research , vol.22 , pp. 98-109
    • Muthukrishnan, A.V.1
  • 121
    • 0000280879 scopus 로고
    • The prototypicality of brands: Relationships with brand awareness, preference and usage
    • E. Hirshunan & M. Holbrook (Eds.)
    • Nedungadi, P., & Hutchinson, J. W. (1985). The prototypicality of brands: Relationships with brand awareness, preference and usage. In E. Hirshunan & M. Holbrook (Eds.), Advances in Consumer Research, 12, 498-503.
    • (1985) Advances in Consumer Research , vol.12 , pp. 498-503
    • Nedungadi, P.1    Hutchinson, J.W.2
  • 124
    • 0002550143 scopus 로고
    • Mechanisms of skill acquisition and the law of practice
    • J. R. Anderson (Ed.), Hillsdale, NJ: Erlbaum
    • Newell, A., & Rosenbloom, P. S. (1981). Mechanisms of skill acquisition and the law of practice. In J. R. Anderson (Ed.), Cognitive skills and their acquisition. Hillsdale, NJ: Erlbaum.
    • (1981) Cognitive skills and their acquisition
    • Newell, A.1    Rosenbloom, P.S.2
  • 125
    • 0343468534 scopus 로고
    • Telling more than we can know: Verbal reports on mental processes
    • Nisbett, R. E., & Wilson, T. D. (1977).Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231-259.
    • (1977) Psychological Review , vol.84 , Issue.3 , pp. 231-259
    • Nisbett, R.E.1    Wilson, T.D.2
  • 127
    • 0028044369 scopus 로고
    • Rule-plus-exception model of classification learning
    • Nosofsky, R. M., Palmeri, T. J., & McKinley, S. C. (1994).Rule-plus-exception model of classification learning. Psychological Review, 101(1), 53-79.
    • (1994) Psychological Review , vol.101 , Issue.1 , pp. 53-79
    • Nosofsky, R.M.1    Palmeri, T.J.2    McKinley, S.C.3
  • 128
    • 22044441449 scopus 로고    scopus 로고
    • Development of a scale to measure consumer skepticism toward advertising
    • Obermiller, C., & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism toward advertising, Journal of Consumer Psychology, 7(2), 159-186.
    • (1998) Journal of Consumer Psychology , vol.7 , Issue.2 , pp. 159-186
    • Obermiller, C.1    Spangenberg, E.R.2
  • 129
    • 84965431689 scopus 로고
    • The learning curve for writing books: Evidence from Professor Asimov
    • Ohlsson, S. (1992).The learning curve for writing books: Evidence from Professor Asimov. Psychological Science, 3(6), 380-382.
    • (1992) Psychological Science , vol.3 , Issue.6 , pp. 380-382
    • Ohlsson, S.1
  • 130
    • 0003281392 scopus 로고
    • The relation of clinical experience and training methods to several criteria of clinical prediction
    • Whole No. 547
    • Oskamp, S. (1962).The relation of clinical experience and training methods to several criteria of clinical prediction. Psychological Monographs, 76(28, Whole No. 547), 27.
    • (1962) Psychological Monographs , vol.76 , Issue.28 , pp. 27
    • Oskamp, S.1
  • 131
    • 4143105851 scopus 로고    scopus 로고
    • Computational approaches to the development of perceptual experience
    • Palmeri, T.J., Wong, A.C. N., & Gauthier, I. (2004).Computational approaches to the development of perceptual experience. TRENDS in Cognitive Science, 8, 378-386.
    • (2004) TRENDS in Cognitive Science , vol.8 , pp. 378-386
    • Palmeri, T.J.1    Wong, A.C.N.2    Gauthier, I.3
  • 132
    • 0000661520 scopus 로고
    • The effects of situational factors on in-store grocery shopping behavior:The role of store environment and time available for shopping
    • March
    • Park, C. W., E. S., & Smith, D. C. (1989).The effects of situational factors on in-store grocery shopping behavior:The role of store environment and time available for shopping. Journal of Consumer Research, 15(March), 422-433.
    • (1989) Journal of Consumer Research , vol.15 , pp. 422-433
    • Park, C.W.E.S.1    Smith, D.C.2
  • 134
    • 85047671982 scopus 로고    scopus 로고
    • Th ought confidence as a determinant of persuasive: The selfvalidation hypothesis
    • May
    • Petty, R. E., Brinol, P., & Tormala, Z. L. (2002).Th ought confidence as a determinant of persuasive: The selfvalidation hypothesis. Journal of Personality and Social Psychology, 82(May), 722-741.
    • (2002) Journal of Personality and Social Psychology , vol.82 , pp. 722-741
    • Petty, R.E.1    Brinol, P.2    Tormala, Z.L.3
  • 135
    • 0040164857 scopus 로고
    • Developing marketing expert systems: An application to international negotiations
    • Rangaswamy, A., Eliashberg, J., Burke, R. B., & Wind, J. (1989).Developing marketing expert systems: An application to international negotiations. Journal of Marketing, 53(4), 24-39.
    • (1989) Journal of Marketing , vol.53 , Issue.4 , pp. 24-39
    • Rangaswamy, A.1    Eliashberg, J.2    Burke, R.B.3    Wind, J.4
  • 137
    • 0000077633 scopus 로고
    • Substitution in use and the role of usage context in product category structures
    • August
    • Ratneshwar, S., & Shocker, A. D. (1991).Substitution in use and the role of usage context in product category structures. Journal of Marketing Research, 28(August), 281-295.
    • (1991) Journal of Marketing Research , vol.28 , pp. 281-295
    • Ratneshwar, S.1    Shocker, A.D.2
  • 141
    • 0001119375 scopus 로고    scopus 로고
    • Instrumental learning: Nature and persistence. In M. Sabourin, F. I. M. Craig, & M. Roberts (Eds.)
    • M. Sabourin, F. I. M. Craig, & M. Roberts (Eds.), Proceedings of the XXVI International Congress of Psychology, London: Psychology Press
    • Rescorla, R. A. (1998).Instrumental learning: Nature and persistence. In M. Sabourin, F. I. M. Craig, & M. Roberts (Eds.), Proceedings of the XXVI International Congress of Psychology, Vol. 2. Advances in Psychological Science: Biological and Cognitive Aspects (pp. 239-258). London: Psychology Press.
    • (1998) Advances in Psychological Science: Biological and Cognitive Aspects , vol.2 , pp. 239-258
    • Rescorla, R.A.1
  • 142
    • 0242631621 scopus 로고
    • Family resemblances: Studies in the internal structure of categories
    • October
    • Rosch, E., & Mervis, C. B. (1975).Family resemblances: Studies in the internal structure of categories. Cognitive Psychology, 7(October), 573-605.
    • (1975) Cognitive Psychology , vol.7 , pp. 573-605
    • Rosch, E.1    Mervis, C.B.2
  • 144
    • 0028389896 scopus 로고
    • Implicit learning
    • Seger, C. A. (1994).Implicit learning. Psychological Bulletin, 115(2), 163-196.
    • (1994) Psychological Bulletin , vol.115 , Issue.2 , pp. 163-196
    • Seger, C.A.1
  • 147
    • 38249028327 scopus 로고
    • Psychological characteristics and strategies of expert decision makers
    • Shanteau, J. (1988b). Psychological characteristics and strategies of expert decision makers. Acta Psychologica, 68, 203-215.
    • (1988) Acta Psychologica , vol.68 , pp. 203-215
    • Shanteau, J.1
  • 148
    • 0002333130 scopus 로고
    • How much information does an expert use? Is it relevant?
    • Shanteau, J. (1992). How much information does an expert use? Is it relevant? Acta Psychologica, 81(1), 75-86.
    • (1992) Acta Psychologica , vol.81 , Issue.1 , pp. 75-86
    • Shanteau, J.1
  • 150
    • 58149406088 scopus 로고
    • Controlled and automatic human information processing: II. Perceptual learning, automatic attending, and a general theory
    • Shiffrin, R. M., & Schneider, W. (1977).Controlled and automatic human information processing: II. Perceptual learning, automatic attending, and a general theory. Psychological Review, 84, 127-190.
    • (1977) Psychological Review , vol.84 , pp. 127-190
    • Shiffrin, R.M.1    Schneider, W.2
  • 151
    • 0002620430 scopus 로고
    • A program of classical conditioning experiments testing variations in the conditioned stimulus and context
    • Shimp, T. A., Stuart, E. W., & Engle, R. W. (1991).A program of classical conditioning experiments testing variations in the conditioned stimulus and context. Journal of Consumer Research,18, 1-12.
    • (1991) Journal of Consumer Research , vol.18 , pp. 1-12
    • Shimp, T.A.1    Stuart, E.W.2    Engle, R.W.3
  • 153
    • 37049246450 scopus 로고
    • How big is a chunk?
    • Simon, Herbert A. (1974). How big is a chunk? Science, 183, 482-488.
    • (1974) Science , vol.183 , pp. 482-488
    • Simon, H.A.1
  • 154
    • 0142149979 scopus 로고
    • New York: Appleton-Century-Croft s
    • Skinner, B. F. (1957). Verbal learning. New York: Appleton-Century-Croft s.
    • (1957) Verbal learning
    • Skinner, B.F.1
  • 155
    • 77954557633 scopus 로고    scopus 로고
    • The empirical case for two reasoning systems
    • Sloman, Steven A. (1996).The empirical case for two reasoning systems. Psychological Bulletin, 119(1), 3-22.
    • (1996) Psychological Bulletin , vol.119 , Issue.1 , pp. 3-22
    • Sloman, S.A.1
  • 156
    • 0031484809 scopus 로고    scopus 로고
    • The moderating effects of problem characteristics on experts’ and novices’ judgments
    • Spence, M. T., & Brucks, M. (1996).The moderating effects of problem characteristics on experts’ and novices’ judgments. Journal of Marketing Research, 34, 233-247.
    • (1996) Journal of Marketing Research , vol.34 , pp. 233-247
    • Spence, M.T.1    Brucks, M.2
  • 157
    • 0003114551 scopus 로고
    • A model for visual memory tasks
    • Sperling, G. (1963).A model for visual memory tasks. Human Factors, 5, 19-31.
    • (1963) Human Factors , vol.5 , pp. 19-31
    • Sperling, G.1
  • 158
    • 0014006763 scopus 로고
    • High-speed scanning in human memory
    • Sternberg, S. (1966).High-speed scanning in human memory. Science, 153, 652-654.
    • (1966) Science , vol.153 , pp. 652-654
    • Sternberg, S.1
  • 159
    • 0002082873 scopus 로고
    • De gustibus non est disputandum
    • March
    • Stigler, G., & Becker, G. (1977).De gustibus non est disputandum. American Economic Review, 67(March), 76-90.
    • (1977) American Economic Review , vol.67 , pp. 76-90
    • Stigler, G.1    Becker, G.2
  • 160
    • 0001430264 scopus 로고
    • Classical conditioning of consumer attitudes: Four experiments in an advertising context
    • Stuart, E. W., Shimp, T. A., & Engle, R. W. (1987).Classical conditioning of consumer attitudes: Four experiments in an advertising context. Journal of Consumer Research, 14, 334-349.
    • (1987) Journal of Consumer Research , vol.14 , pp. 334-349
    • Stuart, E.W.1    Shimp, T.A.2    Engle, R.W.3
  • 161
    • 0002274255 scopus 로고
    • Consumer knowledge - Effects on evaluation strategies mediating consumer judgments
    • Sujan, M. (1985).Consumer knowledge - Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12(1), 31-46.
    • (1985) Journal of Consumer Research , vol.12 , Issue.1 , pp. 31-46
    • Sujan, M.1
  • 162
    • 0001701486 scopus 로고
    • The effects of brand positioning strategies on consumers’ brand and category perceptions: Some insights from schema research
    • Sujan, M., & Bettman, J. R. (1989).The effects of brand positioning strategies on consumers’ brand and category perceptions: Some insights from schema research. Journal of Marketing Research, 26(4), 454-467.
    • (1989) Journal of Marketing Research , vol.26 , Issue.4 , pp. 454-467
    • Sujan, M.1    Bettman, J.R.2
  • 164
    • 58149367820 scopus 로고
    • Contingent weighting in judgment and choice
    • Tversky, A., Sattath, S., & Slovic, P. (1988).Contingent weighting in judgment and choice. Psychological Review, 95(3), 371-384.
    • (1988) Psychological Review , vol.95 , Issue.3 , pp. 371-384
    • Tversky, A.1    Sattath, S.2    Slovic, P.3
  • 165
    • 0002019233 scopus 로고
    • What do people think they’re doing? Action identification and human behavior
    • Vallacher, R. R., & Wegner, D. M. (1987).What do people think they’re doing? Action identification and human behavior. Psychological Review, 94(1), 3-15.
    • (1987) Psychological Review , vol.94 , Issue.1 , pp. 3-15
    • Vallacher, R.R.1    Wegner, D.M.2
  • 168
    • 0031599906 scopus 로고    scopus 로고
    • An ecological theory of expertise effects in memory recall
    • Vicente, K. J., & Wang, J. H. (1998).An ecological theory of expertise effects in memory recall. Psychological Review, 105, 33-57.
    • (1998) Psychological Review , vol.105 , pp. 33-57
    • Vicente, K.J.1    Wang, J.H.2
  • 170
    • 0030500139 scopus 로고    scopus 로고
    • Predicting preferences: An examination of agent learning
    • West, P. M. (1996).Predicting preferences: An examination of agent learning. Journal of Consumer Research, 23(1), 68-80.
    • (1996) Journal of Consumer Research , vol.23 , Issue.1 , pp. 68-80
    • West, P.M.1
  • 171
    • 0001986782 scopus 로고
    • Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
    • Wind, J., Green, P. E., Shifflet, D., & Scarbrough, M. (1989).Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models. Interfaces, 19, 25-47.
    • (1989) Interfaces , vol.19 , pp. 25-47
    • Wind, J.1    Green, P.E.2    Shifflet, D.3    Scarbrough, M.4
  • 172
    • 0036930513 scopus 로고    scopus 로고
    • Prior knowledge and complacency in new product learning
    • December
    • Wood, S. L., & Lynch, J. G. Jr. (2002).Prior knowledge and complacency in new product learning. Journal of Consumer Research, 29(December) 416-126.
    • (2002) Journal of Consumer Research , vol.29 , pp. 126-416
    • Wood, S.L.1    Lynch, J.G.2
  • 173
    • 0036103065 scopus 로고    scopus 로고
    • Marketplace metacognition and social intelligence
    • March
    • Wright, P. (2002).Marketplace metacognition and social intelligence. Journal of Consumer Research, 28(March), 677-682.
    • (2002) Journal of Consumer Research , vol.28 , pp. 677-682
    • Wright, P.1
  • 174
    • 77950327771 scopus 로고
    • Association of ideas
    • P. P. Wiener (Ed.), New York: Scribner’s
    • Young, R. M. (1968). Association of ideas. In P. P. Wiener (Ed.), Dictionary of the history of ideas (vol. 1, pp. 111-118). New York: Scribner’s.
    • (1968) Dictionary of the history of ideas , vol.1 , pp. 111-118
    • Young, R.M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.