Not necessarily better, but certainly different: A limit to the advertising misinformation effect on memory

Journal of Consumer Research

Volumn 31, Issue 1, 2004, Pages 229-235

  Cowley, Elizabeth ^a   Janus, Eunika ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043170591     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/383438     Document Type: Article

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