Predicting preferences: An examination of agent learning

Journal of Consumer Research

Volumn 23, Issue 1, 1996, Pages 68-80

  West, Patricia M ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030500139     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209467     Document Type: Article

References (28)

1. Bergen, Mark, Shantanu Dutta, and Orville C. Walker, Jr. (1992). "Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," Journal of Marketing, 56 (July), 1-24.
2. Brown, Christina L. (1993), "What Makes Consumers So Difficult to Predict? Sources of Bias in the Advertising Selection Process," working paper, Kellogg Graduate School of Business, Northwestern University, Evanston, IL 60208.
3. Brunswik, Egon (1955), "Representative Design and Probabilistic Theory in a Functional Psychology," Psychological Review, 62 (July), 193-217.
4. Coombs, Clyde H. and George S. Avrunin (1977), "Single-Peaked Functions and the Theory of Preference," Psychological Review, 84 (April), 216-230.
5. _, Robyn M. Dawes, and Amos Tversky (1970), Mathematical Psychology: An Elementary Introduction, Englewood Cliffs. NJ: Prentice-Hall.
6. Davis, Harry L., Stephen J. Hoch, and E. K. Easton Ragsdale (1986), "Anchoring and Adjustment Model of Spousal Predictions," Journal of Consumer Research, 13 (June), 25-37.
7. Davison, Mark L. (1988), "A Reformulation of the General Euclidean Model for the External Analysis of Preference Data," Psychometrika, 53 (September), 305-320.
8. Eisenhardt, Kathleen (1989), "Agency Theory: An Assessment and Review," Academy of Management Review, 14 (February), 57-74.
9. Fishbein, Martin and Icek Azjen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley.
10. Friedrich, James (1993), "Primary Error Detection and Minimization (PEDMIN) Strategies in Social Cognition: A Reinterpretation of Confirmation Bias Phenomenon," Psychological Review, 100 (2), 298-319.
11. Gage, N. L. and Lee Cronbach (1955), "Conceptual and Methodological Problems in Interpersonal Prediction," Psychological Review, 62 (6), 411-422.
12. Hoch, Stephen J. (1987), "Perceived Consensus and Predictive Accuracy: The Pros and Cons of Projection," Journal of Personality and Social Psychology, 53 (August), 221-234.
13. _ (1988), "Who Do We Know: Predicting the Interests and Opinions of the American Consumer," Journal of Consumer Research, 15 (December), 315-324.
14. _ and John Deighton (1989), "Managing What Consumers Learn from Experience," Journal of Marketing, 53 (April), 1-20.
15. Hogarth, Robin M., Brian J. Gibbs, Craig R. M. McKenzie, and Margaret A. Marquis (1991), "Learning from Feedback: Exactingness and Incentives," Journal of Experimental Psychology: Learning, Memory and Cognition, 17 (July), 734-752.
16. Holbrook, Morris B. (1981), "Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments," Journal of Marketing Research, 18, 13-28.
17. Kahneman, Daniel (1973), Attention and Effort, Englewood Cliffs, NJ: Prentice-Hall.
18. Khin, Yvonne M. (1980), The Collector's Dictionary of Quilt Names and Patterns, Washington, DC: Acropolis.
19. Klayman, Joshua (1988), "Cue Discovery in Probabilistic Environments: Uncertainty and Experimentation," Journal of Experimental Psychology: Learning, Memory and Cognition, 14 (March), 317-330.
20. _ and Kaye Brown (1989), "Cue Discovery and Learning in Prediction and Diagnosis: Beyond Causal Direction," working paper, Graduate School of Business, University of Chicago, Chicago, IL 60637.
21. _ and Young-Won Ha (1987), "Confirmation, Disconfirmation, and Information in Hypothesis Testing," Psychological Review, 94 (April), 317-330.
22. Metcalfe, Janet (1993), "Novelty Monitoring, Metacognition, and Control in a Composite Holographic Associative Recall Model: Implications for Korsakoff Amnesia," Psychological Review, 100 (January), 3-22.
23. Meyer, Robert J. (1987), "The Learning of Multiattribute Judgment Policies," Journal of Consumer Research, 14 (September), 155-173.
24. Miller, George A. (1956), "The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information," Psychological Review, 63 (March), 81-97.
25. Ross, Lee, David Greene, and Pamela House (1977), "The 'False Consensus Effect': An Egocentric Bias in Social Perception and Attribution Processes," Journal of Experimental Social Psychology, 13, 279-301.
26. Shannon, Claude E. and Warren Weaver (1949), The Mathematical Theory of Communication, Urbana: University of Illinois Press.
27. West, Patricia M., Christina L. Brown, and Stephen J. Hoch (1996), "Consumption Vocabulary and Consumer Preference Formation," Journal of Consumer Research, 23 (September).
28. Winer, B. J. (1971), Statistical Principles in Experimental Design, New York: McGraw-Hill.