Action-based learning: Goals and attention in the acquisition of market knowledge

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 244-258

  Eisenstein, Eric M ^a   Hutchinson, J Wesley ^b  

^a Department of Obstetrics Gynecology   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744529159     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.244     Document Type: Article

References (43)

1. Alba, Joseph W. and J. Wesley Hutchinson (1987), "Dimensions of Consumer Expertise," Journal of Consumer Research, 13 (4), 411-54.
2. Ashby, F. Gregory and Ralph E. Gott (1988), "Decision Rules in the Perception and Categorization of Multidimensional Stimuli," Journal of Experimental Psychology: Learning, Memory, and Cognition, 14 (1), 33-53.
3. _ and W. Todd Maddox (2005), "Human Category Learning," Annual Review of Psychology, 56 (1), 149-78.
4. Brehmer, Berndt and Annica Brehmer (1988), "What Have We Learned About Human Judgment from Thirty Years of Policy Capturing?" in Human Judgment: The SJT View, Berndt Brehmer and C.R.B. Joyce, eds. Amsterdam: Elsevier, 75-114.
5. Camerer, Colin F. (1982), "The Validity and Utility of Expert Judgment," doctoral dissertation, University of Chicago, 1981. Abstract in Dissertation Abstracts International, 42, 4171.
6. _ and Eric J. Johnson (1991), "The Process-Performance Paradox in Expert Judgment: How Can Experts Know So Much and Predict So Badly?" in Toward a General Theory of Expertise: Prospects and Limits, K. Anders Ericsson and Jacqui Smith, eds. New York: Cambridge University Press, 195-217.
7. Cohen, Joel B. and Kunal Basu (1987), "Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, 13 (4), 455-72.
8. Dawes, Robyn M. and Bernard Corrigan (1974), "Linear Models in Decision Making," Psychological Bulletin, 81 (2), 95-106.
9. DeLosh, Edward L., Jerome R. Busemeyer, and Mark A. McDaniel (1997), "Extrapolation: The Sine Qua Non for Abstraction in Function Learning," Journal of Experimental Psychology: Learning, Memory, and Cognition, 23 (4), 968-86.
10. Einhorn, Hillel J. (1972), "Expert Measurement and Mechanical Combination," Organizational Behavior and Human Decision Processes, 1 (1), 86-106.
11. _, Don N. Kleinmuntz, and Benjamin Kleinmuntz (1979), "Linear Regression and Process-Tracing Models of Judgment," Psychological Review, 86 (5), 465-85.
12. Eisenstein, Eric M. (2003), "Action-Based Reasoning: The Cost of Learning and the Benefit of Thinking Less," doctoral dissertation, University of Pennsylvania, 2002. Abstract in Dissertation Abstracts International, 63, 4014A.
13. Goldstone, Robert L. and Mark Steyvers (2001), "The Sensitization and Differentiation of Dimensions During Category Learning," Journal of Experimental Psychology: General, 130 (1), 116-39.
14. Hammond, Kenneth R. (1955), "Probabilistic Functioning and the Clinical Method," Psychological Review, 62, 255-62.
15. Hastie, Reid (2001), "Problems for Judgment and Decision Making," Annual Review of Psychology, 52, 653-83.
16. Hoch, Stephen J. and David A. Schkade (1996), "A Psychological Approach to Decision Support Systems," Management Science, 42 (1), 51-64.
17. Huffman, Cynthia and Michael J. Houston (1993), "Goal-Oriented Experiences and the Development of Knowledge," Journal of Consumer Research, 20 (2), 190-207.
18. Hutchinson, J. Wesley and Joseph W. Alba (1991), "Ignoring Irrelevant Information: Situational Determinants of Consumer Learning," Journal of Consumer Research, 18 (3), 325-45.
19. _ and _ (1997), "Heuristics and Biases in the 'Eyeballing' of Data: The Effects of Context on Intuitive Correlation Assessment," Journal of Experimental Psychology: Learning, Memory, and Cognition, 23 (3), 591-621.
20. _, Wagner A. Kamakura, and John G. Lynch (2000), "Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research," Journal of Consumer Research, 27 (3), 324-44.
21. Johnson, Eric J. and Jay E. Russo (1984), "Product Familiarity and Learning New Information," Journal of Consumer Research, 11 (1), 542-50.
22. Juslin, Peter, Sari Jones, Henrik Olsson, and Anders Winman (2003), "Cue Abstraction and Exemplar Memory in Categorization," Journal of Experimental Psychology: Learning, Memory, and Cognition, 29 (5), 924-41.
23. _, Henrik Olsson, and Anna Carin Olsson (2003), "Exemplar Effects in Categorization and Multiple-Cue Judgment," Journal of Experimental Psychology: General, 132 (1), 133-56.
24. Kruschke, John K. (1992), "ALCOVE: An Exemplar-Based Connectionist Model of Category Learning," Psychological Review, 99 (1), 22-44.
25. Levin, Irwin P. (1974), "Averaging Processes and Intuitive Statistical Judgments," Organizational Behavior and Human Decision Processes, 12 (1), 83-91.
26. Logan, Gordon D. (2004), "Cumulative Progress in Formal Theories of Attention," Annual Review of Psychology, 55 (1), 207-34.
27. Maddox, W. Todd, F. Gregory Ashby, and Lawrence R. Gottlob (1998), "Response Time Distributions in Multidimensional Perceptual Categorization," Perception and Psychophysics, 60 (4), 620-37.
28. Medin, Douglas L. and Marguerite M. Schaffer (1978), "Context Theory of Classification Learning," Psychological Review, 85 (3), 207-238.
29. Mellers, Barbara A. (1980), "Configurality in Multiple-Cue Probability Learning," American Journal of Psychology, 93 (3), 429-43.
30. _, Alan Schwartz, and Alan D.J. Cooke (1998), "Judgment and Decision Making," Annual Review of Psychology, 49 (1), 447-77.
31. Meyer, Robert J. (1987), "The Learning of Multiattribute Judgment Policies," Journal of Consumer Research, 14 (2), 155-73.
32. Moreau, C. Page, Arthur B. Markman, and Donald R. Lehmann (2001), "'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products," Journal of Consumer Research, 27 (4), 489-98.
33. Nosofsky, Robert M. (1984), "Choice, Similarity, and the Context Theory of Classification," Journal of Experimental Psychology: Learning, Memory, and Cognition, 10(1), 104-114.
34. _, Thomas J. Palmen, and Stephen C. McKinley (1994), "Rule-Plus- Exception Model of Classification Learning," Psychological Review, 101 (1), 53-79.
35. Payne, John W., James R. Bettman, and Eric J. Johnson (1993). The Adaptive Decision-Maker. Cambridge, UK: Cambridge University Press.
36. Shafir, Eldar and Robyn A. LeBoeuf (2002), "Rationality," Annual Review of Psychology, 53, 491-517.
37. Sujan, Mita (1985), "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, 12 (1), 31-46.
38. _ and James R. Bettman (1989), "The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research," Journal of Marketing Research, 26 (November), 454-67.
39. Tversky, Amos, Shmuel Sattath, and Paul Slovic (1988), "Contingent Weighting in Judgment and Choice," Psychological Review, 95 (3), 371-84.
40. Van Osselaer, Stijn M.J. and Joseph W. Alba (2000), "Consumer Learning and Brand Equity," Journal of Consumer Research, 27 (1), 1-16.
41. _ and Chris Janiszewski (2001), "Two Ways of Learning Brand Associations," Journal of Consumer Research, 28 (2), 202-223.
42. Weber, Daniel L., David M. Green, and R. Duncan Luce (1977), "Effects of Practice and Distribution of Auditory Signals on Absolute Identification," Perception and Psychophysics, 22 (3), 223-31.
43. West, Patricia M. (1996), "Predicting Preferences: An Examination of Agent Learning," Journal of Consumer Research, 23 (1), 68-80.