Non-Conscious Influences on Consumer Choice

Marketing Letters

Volumn 13, Issue 3, 2002, Pages 269-279

  Fitzsimons, Gavan J ^a,b   Hutchinson, J Wesley ^b   Williams, Patti ^b   Alba, Joseph W ^c   Chartrand, Tanya L ^d   Huber, Joel ^e   Kardes, Frank R ^f   Menon, Geeta ^g   Raghubir, Priya ^h   Russo, J Edward ⁱ   Shiv, Baba ^j   Tavassoli, Nader T ^k  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

^d OHIO STATE UNIVERSITY   (United States)

^e DUKE UNIVERSITY   (United States)

^f UNIVERSITY OF CINCINNATI   (United States)

^g NEW YORK UNIVERSITY   (United States)

^h UNIVERSITY OF CALIFORNIA   (United States)

ⁱ Cornell University ^*  (United States)

^j UNIVERSITY OF IOWA   (United States)

^k LONDON BUSINESS SCHOOL   (United Kingdom)

more..

Author keywords

Implicit effects on attitude; Memory and behaviour; Non conscious choice

Indexed keywords

EID: 19044382400     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020313710388     Document Type: Article

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