Category structure, brand recall, and choice

International Journal of Research in Marketing

Volumn 18, Issue 3, 2001, Pages 191-202

  Nedungadi, Prakash ^c   Chattopadhyay, Amitava ^a   Muthukrishnan, A V ^b  

^a INSEAD   (France)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c NONE

Author keywords

Category structure; Choice; Recall

Indexed keywords

EID: 0042910521     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(00)00028-8     Document Type: Article

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