Why Internal Branding Matters: The Case of Saab

Corporate Reputation Review

Volumn 5, Issue 2-3, 2002, Pages 133-142

  Bergstrom, A ^a   Blumenthal, D ^a   Crothers, S ^b  

^a Institute for Brand Leadership   (United States)

^b Independent Strategic Brand Consultant   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85027979548     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540170     Document Type: Article

References (0)