Branding.com: Building Brand Leadership in the New Economy

Corporate Reputation Review

Volumn 4, Issue 3, 2001, Pages 200-208

  Campman, M ^a  

^a Logica   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84887490686     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540143     Document Type: Article

References (0)