The Ford Brand Personality in Chile

Corporate Reputation Review

Volumn 7, Issue 3, 2004, Pages 232-251

  Rojas Méndez, José I ^a   Erenchun Podlech, Isabel ^a   Silva Olave, Elizabeth ^a  

^a UNIVERSIDAD DE TALCA   (Chile)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84905184312     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540223     Document Type: Article

References (0)