Consumers' heterogeneous preferences for corporate social responsibility in the food industry

Corporate Social Responsibility and Environmental Management

Volumn 25, Issue 6, 2018, Pages 1050-1061

  Lerro, Marco ^a   Vecchio, Riccardo ^b   Caracciolo, Francesco ^b   Pascucci, Stefano ^c   Cembalo, Luigi ^b  

^a UNIVERSITY OF SANNIO   (Italy)

^b UNIVERSITY OF NAPLES FEDERICO II   (Italy)

^c UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

consumer; market segmentation; multiple price list; willingness to pay

Indexed keywords

EID: 85045755159     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.1519     Document Type: Article

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