Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations

Corporate Social Responsibility and Environmental Management

Volumn 20, Issue 1, 2013, Pages 15-28

  Lii, Yuan Shuh ^a   Wu, Kuang Wen ^a   Ding, May Ching ^a  

^a FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Cause related marketing; Corporate social responsibility; Philanthropy; Psychological distance; Social distance; Sponsorship; Sustainable marketing

Indexed keywords

EID: 84873096155     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.294     Document Type: Article

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