Estimation of consumer willingness-to-pay for social responsibility in fruit and vegetable products: A cross-country comparison using a choice experiment

Journal of Consumer Behaviour

Volumn 16, Issue 6, 2017, Pages e13-e25

  Miller, Sini ^a   Tait, Peter ^a   Saunders, Caroline ^a   Dalziel, Paul ^a   Rutherford, Paul ^a   Abell, Walter ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85018601491     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1650     Document Type: Article

References (77)

1. Aizaki, H., Sawada, M., Sato, K., & Kikkawa, T. (2012). A noncompensatory choice experiment analysis of Japanese consumers' purchase preferences for beef. Applied Economics Letters, 19(5), 439–444.
2. Akaichi, F., de Grauw, S., Darmon, P., & Revoredo-Giha, C. (2016). Does fair trade compete with carbon footprint and organic attributes in the eyes of consumers? Results from a pilot study in Scotland, the Netherlands and France. Journal of Agricultural and Environmental Ethics, 29(6), 969–984.
3. Annunziata, A., & Vecchio, R. (2016). Organic farming and sustainability in food choices: An analysis of consumer preference in Southern Italy. Agriculture and Agricultural Science Procedia, 8, 193–200.
4. Araña, J. E., & León, C. J. (2013). Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand. Ecological Economics, 87, 53–61.
5. Arnoult, M., Lobb, A., & Tiffin, R. (2010). Willingness to pay for imported and seasonal foods: A UK survey. Journal of International Food & Agribusiness Marketing, 22(3–4), 234–251.
6. Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review, 19(2), 140–159.
7. Baba, Y., Kallas, Z., Costa-Font, M., Gil, J. M., & Realini, C. E. (2016). Impact of hedonic evaluation on consumers' preferences for beef attributes including its enrichment with n-3 and CLA fatty acids. Meat Science, 111, 9–17.
8. Bechtold, K. B., & Abdulai, A. (2014). Combining attitudinal statements with choice experiments to analyse preference heterogeneity for functional dairy products. Food Policy, 47, 97–106.
9. Bitzios, M., Fraser, I., & Haddock-Fraser, J. (2011). Functional ingredients and food choice: Results from a dual-mode study employing means-end-chain analysis and a choice experiment. Food Policy, 36(5), 715–725.
10. Callegaro, M., Villar, A., Yeager, D., & Krosnick, J. A. (2014). A critical review of studies investigating the quality of data obtained with online panels based on probability and nonprobability samples. In M. Callegaro, R. Baker, J. Bethlehem, A. S. Göritz, J. A. Krosnick, & P. J. Lavrakas (Eds.), Online panel research: a data quality perspective (1st ed.), John Wiley & Sons, Ltd, Chichester, UK.
11. Carlsson, F., Frykblom, P., & Lagerkvist, C. J. (2005). Consumer preferences for food product quality attributes from Swedish agriculture. Ambio: A Journal of the Human Environment, 34(4), 366–370.
12. Chalak, A., & Abiad, M. (2012). How effective is information provision in shaping food safety related purchasing decisions? Evidence from a choice experiment in Lebanon. Food Quality and Preference, 26(1), 81–92.
13. Chung, C., Briggeman, B. C., & Han, S. (2012). Willingness-to-pay for beef quality attributes: A latent segmentation analysis of Korean grocery shoppers. Journal of Agricultural and Applied Economics, 44(4), 447–459.
14. Cicia, G., & Colantuoni, F. (2010). Willingness to pay for traceable meat attributes: A meta-analysis. International Journal on Food System Dynamics, 1(3), 252–263.
15. Cicia, G., Cembalo, L., Del Giudice, T., & Scarpa, R. (2013). Country-of-origin effects on Russian wine consumers. Journal of Food Products Marketing, 19(4), 247–260.
16. de Magistris, T., del Giudice, T., & Verneau, F. (2015). The effect of information on willingness to pay for canned tuna fish with different corporate social responsibility (CSR) certification: A pilot study. Journal of Consumer Affairs, 49(2), 457–471.
17. de Pelsmacker, P., Driesen, L., & Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fair-trade coffee. Journal of Consumer Affairs, 39(2), 363–385.
18. Denver, S., & Jensen, J. D. (2014). Consumer preferences for organically and locally produced apples. Food Quality and Preference, 31, 129–134.
19. Ding, Y., Veeman, M. M., & Adamowicz, W. L. (2015). Functional food choices: Impacts of trust and health control beliefs on Canadian consumers' choices of canola oil. Food Policy, 52, 92–98.
20. Dobbs, R, Remes, J, Manyika, J, Woetzel, J, Perrey, J, Kelly, G, Pattabiraman, K, Sharma, H. (2016). Urban world: The global consumers to watch: April 2016, highlights. McKinsey global institute. Retrieved 11 August 2016 from http://www.mckinsey.com/global-themes/urbanization/urban-world-the-global-consumers-to-watch
21. Eidelman, S., & Crandall, C. S. (2012). Bias in favor of the status quo. Social and Personality Psychology Compass, 6(3), 270–281.
22. Erdem, S. (2015). Consumers' preferences for nanotechnology in food packaging: A discrete choice experiment. Journal of Agricultural Economics, 66(2), 259–279.
23. European Commission. (2001). Overview of microbiological criteria for foodstuffs in community legislation in force. Retrieved 21 February 2017 from http://www.adiveter.com/ftp_public/legislacion68.pdf
24. Fairtrade Labelling Organizations International (FLOI). (2011). Aims of fairtrade standards. Retrieved 14 July 2016 from http://www.fairtrade.net/standards/aims-of-fairtrade-standards.html
25. Fischbach, F. T., & Dunning, M. B. (2009). Manual of laboratory and diagnostic tests (8th ed.). Philadelphia: Lippincott Williams and Wilkins.
26. Gielissen, R. B. (2011). Why do consumers buy socially responsible products? International Journal of Business and Social Science, 2(3), 21–35.
27. Greiner, R., Bliemer, M., & Ballweg, J. (2014). Design considerations of a choice experiment to estimate likely participation by north Australian pastoralists in contractual biodiversity conservation. Journal of Choice Modelling, 10, 34–45.
28. Guenther, M, Saunders, C, Dalziel, P, Rutherford, P, Driver, T. (2015). Maximising export returns: Consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand. AERU Research Report No. 336. Lincoln University, New Zealand.
29. Hensher, D. A., Rose, J. M., & Greene, W. H. (2015). Applied choice analysis (2nd ed.). UK: Cambridge University Press.
30. International Organization for Standardization (ISO). (2015). ISO 26000 and the international
31. Jaeger, S. R., & Rose, J. M. (2008). Stated choice experimentation, contextual influences and food choice: A case study. Food Quality and Preference, 19(6), 539–564.
32. Kuert, W. (1997). The founding Of ISO: “Things are going the right way!”, in Friendship among Equals: Recollections from ISO's first fifty years. Switzerland: ISO.
33. Lagerkvist, C. J., & Hess, S. (2011). A meta-analysis of consumer willingness to pay for farm animal welfare. European Review of Agricultural Economics, 38(1), 55–78.
34. Lagerkvist, C. J., Berthelsen, T., Sundström, K., & Johansson, H. (2014). Country of origin or EU/non-EU labelling of beef? Comparing structural reliability and validity of discrete choice experiments for measurement of consumer preferences for origin and extrinsic quality cues. Food Quality and Preference, 34, 50–61.
35. Lilavanichakul, A., & Boecker, A. (2013). Consumer acceptance of a new traceability technology: A discrete choice application to Ontario ginseng. International Food and Agribusiness Management Review, 16(4), 25–50.
36. Lim, K. H., Hu, W., Maynard, L. J., & Goddard, E. (2014). A taste for safer beef? How much does consumers' perceived risk influence willingness to pay for country-of-origin labeled beef. Agribusiness, 30(1), 17–30.
37. Louviere, J. J., Hensher, D. A., & Swait, J. D. (2000). Stated choice methods: Analysis and application. New York: Cambridge University Press.
38. McCluskey, J. J., Durham, C. A., & Horn, B. P. (2009). Consumer preferences for socially responsible production attributes across food products. Agricultural and Resource Economics Review, 38(3), 345–356.
39. Miller, S, Driver, T, Velasquez, N, Saunders, C. (2014). Maximising Export Returns (MER): Consumer behaviour and trends for credence attributes in key markets and a review of how these may be communicated. AERU Research Report No. 332. Lincoln University, New Zealand.
40. Miller, S., Driver, T., Saunders, C., & Dalziel, P. (2016). High Value Nutrition: Country of Origin Literature Review. In AERU Client Report, prepared for the High Value Nutrition National Science Challenge. New Zealand: Lincoln University.
41. Ministry of Foreign Affairs and Trade (MFAT). nd.a. ASEAN Australia New Zealand FTA (AANZFTA). John Wiley & Sons, Ltd, Chichester, UK. Retrieved 17 February 2017 from https://www.mfat.govt.nz/en/trade/free-trade-agreements/free-trade-agreements-in-force/aanzfta-asean-australia-new-zealand-fta/
42. Ministry of Foreign Affairs and Trade (MFAT). nd.b. New Zealand-India FTA. Retrieved 17 February 2017 from https://www.mfat.govt.nz/en/trade/free-trade-agreements/agreements-under-negotiation/india/#negotiations
43. Mørkbak, M. R., Christensen, T., & Gyrd-Hansen, D. (2011). Consumers' willingness to pay for safer meat depends on the risk reduction methods: A Danish case study on Salmonella risk in minced pork. Food Control, 22(3–4), 445–451.
44. Moser, R., Raffaelli, R., & Thilmany-McFadden, D. (2011). Consumer preferences for fruit and vegetables with credence-based attributes: A review. International Food and Agribusiness Management Review, 14(2), 121–142.
45. Moser, R., Schaefers, T., & Meise, J. N. (2012). Consumer preferences for product transparency in emerging markets: Lessons learned from India. Marketing Review, 3, 22–27.
46. Mueller Loose, S., & Remaud, H. (2013). Impact of corporate social responsibility claims on consumer food choice: A cross-cultural comparison. British Food Journal, 115(1), 142–166.
47. Mugera, M., Burton, M., & Downsborough, E. (2016). Consumer preference and willingness to pay for a local label attribute in western Australian fresh and processed food products. Journal of Food Products Marketing, 1–21. https://doi.org/10.1080/10454446.2015.1048019
48. Ortega, D. L., Wang, H. H., Wu, L., & Olynk, N. J. (2011). Modelling heterogeneity in consumer preferences for select food safety attributes in China. Food Policy, 36, 318–324.
49. Ortega, D. L., Wang, H. H., & Olynk Widmar, N. J. (2014). Aquaculture imports from Asia: An analysis of U.S. consumer demand for select food quality attributes. Agricultural Economics, 45(5), 625–634.
50. Ortega, D. L., Wang, H. H., Wu, L., & Hong, S. J. (2015). Retail channel and consumer demand for food quality in China. China Economic Review, 36, 359–366.
51. Poelmans, E., & Rousseau, S. (2016). How do chocolate lovers balance taste and ethical considerations? British Food Journal, 118(2), 343–361.
52. Pojasek, R. B. (2011). ISO 26000 guidance on social responsibility. Environmental Quality Management, 20(3), 85–93.
53. Probst, L., Houedjofonon, E., Ayerakwa, H. M., & Haas, R. (2012). Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three west African cities. Food Policy, 37(3), 296–308.
54. Saunders, C, Guenther, M, Tait, P, Saunders, J. (2013). Assessing consumer preferences and willingness to pay for NZ food attributes in China, India and the UK. Proceedings of the 87th Annual Conference of the Agricultural Economics Society, University of Warwick, United Kingdom, 8-10 April 2013. Banbury, UK.
55. Saunders, C, Guenther, M, Driver, T, Tait, P, Dalziel, P, Rutherford, P. (2015). Consumer attitudes to New Zealand food product attributes and technology use in key international markets. Research Report 333. Lincoln University, New Zealand. http://hdl.handle.net/10182/6623
56. Saunders, C., Guenther, M., Saunders, J., Dalziel, P., & Rutherford, P. (2016). Consumer preferences for attributes in food and beverages in developed and emerging export markets and their impact on the European Union and New Zealand. Australia & New Zealand Journal of European Studies Issue, 1(8), 54–69.
57. Scarpa, R., Ferrini, S., & Willis, K. (2005). Performance of error component models for status quo effects in choice experiments. In R. Scarpa, & A. Alberini (Eds.), Applications of simulation methods in environmental and resource economics (6th ed.). Dordrecht, Netherlands: Springer Publisher.
58. Sirieix, L., Delanchy, M., Remaud, H., Zepeda, L., & Gurviez, P. (2013). Consumers' perceptions of individual and combined sustainable food labels: A UK pilot investigation. International Journal of Consumer Studies, 37, 143–151.
59. Tait, P. R., Saunders, C., & Guenther, M. (2015). Valuing preferences for environmental sustainability in fruit production by United Kingdom and Japanese consumers. Journal of Food Research, 4(3), 46–55.
60. Tait, P., Saunders, C., Guenther, M., & Rutherford, P. (2016). Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: A choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers. Journal of Cleaner Production, 124, 65–72.
61. Teratanavat, R., & Hooker, N. H. (2006). Consumer valuations and preference heterogeneity for a novel functional food. Food Science, 71(7), S533–S541.
62. Tienhaara, A., Ahtiainen, H., & Pouta, E. (2015). Consumer and citizen roles and motives in the valuation of agricultural genetic resources in Finland. Ecological Economics, 114, 1–10.
63. Tully, S. M., & Winer, R. S. (2014). The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis. Journal of Retailing, 90(2), 255–274.
64. Ubilava, D., Foster, K. A., Lusk, J. L., & Nilsson, T. (2011). Differences in consumer preferences when facing branded versus non-branded choices. Journal of Consumer Behaviour, 10(2), 61–70.
65. Uchida, H., Onozaka, Y., Morita, T., & Managi, S. (2014). Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels. Food Policy, 44, 68–76.
66. Van Loo, E. J., Caputo, V., Nayga, R. M. Jr., Meullenet, J. F., & Ricke, S. C. (2011). Consumers' willingness to pay for organic chicken breast: Evidence from choice experiment. Food Quality and Preference, 22(7), 603–613.
67. Van Loo, E. J., Caputo, V., Nayga, R. M. Jr., Seo, H. S., Zhang, B., & Verbeke, W. (2015). Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes. Ecological Economics, 118, 215–225.
68. Van Wezemael, L., Caputo, V., Nayga, R. M. Jr., Chryssochoidis, G., & Verbeke, W. (2014). European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments. Food Policy, 44, 167–176.
69. Viegas, I., Nunes, L. C., Madureira, L., Fontes, M. A., & Santos, J. M. (2014). Beef credence attributes: Implications of substitution effects on consumers' WTP. Journal of Agricultural Economics, 65(3), 600–615.
70. Vlaeminck, P., Vandoren, J., & Vranken, L. (2016). Consumers' willingness to pay for Fair Trade chocolate. In M. P. Squicciarini, & J. Swinnen (Eds.), The economics of chocolate. Oxford, UK: Oxford University Press.
71. Welfare Quality. (2009a). Assessment protocol for cattle. Accessed 2nd December 2014 from http://www1.clermont.inra.fr/wq/index.php?id=protocol&prod=#.
72. Welfare Quality. (2009b). Assessment protocol for pigs. Accessed 2nd December 2014 from http://www1.clermont.inra.fr/wq/index.php?id=protocol&prod=#.
73. Wu, L., Yin, S., Xu, Y., & Zhu, D. (2014). Effectiveness of China's organic food certification policy: Consumer preferences for infant milk formula with different organic certification labels. Canadian Journal of Agricultural Economics, 62(4), 545–568.
74. Wu, L., Wang, S., Zhu, D., Hu, W., & Wang, H. (2015). Chinese consumers' preferences and willingness to pay for traceable food quality and safety attributes: The case of pork. China Economic Review, 35, 121–136.
75. Yale University. 2017. Environmental performance index: Methods. Available at http://epi.yale.edu/chapter/methods
76. Yue, C., Zhao, S., & Kuzma, J. (2015). Heterogeneous consumer preferences for nanotechnology and genetic-modification technology in food products. Journal of Agricultural Economics, 66(2), 308–328.
77. Zanoli, R., Scarpa, R., Napolitano, F., Piasentier, E., Naspetti, S., & Bruschi, V. (2013). Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy. Renewable Agriculture and Food Systems, 28(1), 70–79.