Using best-worst scaling methodology to investigate consumer ethical beliefs across countries

Journal of Business Ethics

Volumn 70, Issue 3, 2007, Pages 299-326

  Auger, Pat ^a   Devinney, Timothy M ^b   Louviere, Jordan J ^c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Best worst experiments; Cross country study; Social issues

Indexed keywords

EID: 33846495639     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9112-7     Document Type: Article

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