Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction

Management Decision

Volumn 51, Issue 1, 2013, Pages 63-82

  Chen, Yu Shan ^a   Chang, Ching Hsun ^b  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Green marketing; Green perceived quality; Green perceived risk; Green satisfaction; Green trust; Perception; Trust

Indexed keywords

EID: 84874134938     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741311291319     Document Type: Article

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