Tacit knowledge and the epistemology of expertise in strategic marketing management

European Journal of Marketing

Volumn 33, Issue 7-8, 1999, Pages 720-736

  Hackley, Christopher E ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Epistemology; Knowledge; Marketing management; Strategic marketing

Indexed keywords

EID: 85133472759     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910274348     Document Type: Article

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