Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners

Marketing Intelligence and Planning

Volumn 25, Issue 5, 2007, Pages 483-498

  Peng, Norman ^a   Hackley, Chris ^b  

^a KEELE UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Communications; Consultants; Marketing; Politics; Taiwan; United Kingdom

Indexed keywords

EID: 34547152076     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710774950     Document Type: Article

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