Parallel universes and disciplinary space: The bifurcation of managerialism and social science in marketing studies

Journal of Marketing Management

Volumn 25, Issue 7-8, 2009, Pages 643-659

  Hackley, Chris ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Critical theory; Marketing history; Marketing ideology; Neo liberalism

Indexed keywords

EID: 78650000113     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X471541     Document Type: Article

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