Roles of perceived value and individual differences in the acceptance of mobile coupon applications

Internet Research

Volumn 25, Issue 3, 2015, Pages 471-495

  Liu, Fen ^a   Zhao, Xuefeng ^a   Chau, Patrick Y K ^b   Tang, Qing ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer behaviour; Consumer marketing; Customer service; Marketing channels; Mobile communication systems; Technological innovation

Indexed keywords

EID: 84988288787     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/IntR-02-2014-0053     Document Type: Article

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