Attitudes toward coupon use and bargain hunting: An examination of differences by gender

Academy of Marketing Studies Journal

Volumn 13, Issue 1, 2009, Pages 67-78

  Hill, C Jeanne ^a   Harmon, Susan K ^b  

^a PRAIRIE VIEW A AND M UNIVERSITY   (United States)

^b PACIFIC LUTHERAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953488400     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

References (24)

1. Ashworth, L., P. R. Darke & M. Schaller. (2005). No one wants to look cheap: Trade-offs between social disincentives and the economic and psychological incentives to redeem coupons. Journal of Consumer Psychology, 15 (4), 295-306.
2. Babakus, E., P. Tat & W. Cunningham. (1988). Coupon redemption: A motivational perspective Journal of Consumer Marketing, 5 (2), 37-43.
3. Bagozzi, R. P., H. Baumgartner & Y. Yi. (1992). State versus action orientation and the theory of reasoned action: An application to coupon usage. Journal of Consumer Research, 18, 505-518.
4. Bakewell, C. & V. W. Mitchell. (2004). Male consumer decision-making styles. International Review of Retail Distribution and Consumer Research, 14 (2), 223-240.
5. Bates, M. J. & J. W. Gentry. (1994). Keeping the family together: How we survived the divorce. In C. Allen & D. R. John (Eds.), Advances in Consumer Research 21, (pp. 30-34).
6. Baumeister, R. F. & M. R. Leary. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117, 497-529.
7. Campbell, C. (1997). Shopping, pleasure and the sex war. In P. Falk & C. Campbell (Eds.), The Shopping Experience? London: Sage.
8. Chandon, P., B. Wansink & Gilles Laurent. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of Marketing, 64 (4), 65-81.
9. Dhar, S. K. & S. J. Hoch. (1996). Price discrimination using in-store merchandising. Journal of Marketing, 60 (1), 17-30.
10. Dholakia, R. (1999). Going shopping: Key determinants of shopping behaviours and motivations. International Journal of Retail & Distribution, 27 (4), 154-165.
11. Dholakia, R., R. Pedersen & B. Hikmet. (1995). Married males and shopping: Are they sleeping partners? International Journal of Retail & Distribution Management, 23 (3), 27-33.
12. Duff, Mike. (2003). Core supercenter shopper more he than meets the eye DSN Retailing Today, 42 (11), 5.
13. Harmon, Susan K. & C. Jeanne Hill. (2003). Gender and coupon use Journal of Product & Brand Management, 12 (3), 166-179.
14. Hermann, G. (1998). Will you take a little less for this? Bargaining and gender in the U. S. In E. Fischer & D. Wardlow (Eds.). Proceedings of the Fourth Conference on Gender and Consumer Behavior, 143-158.
15. Huff, L. C. & D. L. Alden. (1998). An investigation of consumer response to sales promotions in developing markets: A three country analysis. Journal of Advertising Research, 38 (3), 47-56.
16. Lichtenstein, D. R., R. G. Netemeyer & S. Burton. (1990). Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective. Journal of Marketing, 54 (3), 54-67.
17. McEnally, M. R. & C. Bodkin. (2001). A comparison of convenience orientation between U. S. and U. K. households. Proceedings of the American Marketing Association, 332-338.
18. Mittal, B. (1994). An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption. Journal of Marketing Research, 31 (4), 533-544.
19. NCH/Nu World Marketing, 1999 worldwide coupon distribution and redemption trends, (February, 2002). Retrieved 2003 from http:/www.nchmarketing.com/us/news/press.asp
20. Otnes, C. & M. A. McGrath. (2001). Perceptions and realities of male shopping behavior. Journal of Retailing, 77 (1), 111-137.
21. Reid, R. & S. Brown. (1996). I hate shopping! An introspective perspective. International Journal of Retail & Distribution Management, 24 (4), 12-21.
22. Schindler, R. (1984). How cents-off coupons motivate the consumer. In K. E. Jocz (Ed.), Research on Sales Promotion: Collected Papers, (pp. 47-62). Cambridge, Mass: Marketing Science Institute.
23. Twiggs, J. E., J. McQuillan & M. M. Ferree. (1999). Meaning and measurement: Reconceptualizing measures of the division of household labor. Journal of Marriage and the Family, 61 (3), 712-724.
24. Wells, W. D. & D. Tigert. (1971). Activities, interests, and opinions. Journal of Advertising Research, 11 (2), 27-35.