Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

Computers in Human Behavior

Volumn 29, Issue 5, 2013, Pages 2109-2121

  Leong, Lai Ying ^a   Ooi, Keng Boon ^b   Chong, Alain Yee Loong ^c   Lin, Binshan ^d  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^b Linton University College   (Malaysia)

^c The University of Nottingham Ningbo China   (China)

^d LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Gender moderating effect; Mobile entertainment; Multiple group analysis; Structural Equation Modeling; TAM

Indexed keywords

MOBILE ENTERTAINMENTS; MODERATING EFFECT; MULTIPLE-GROUP; STRUCTURAL EQUATION MODELING; TAM;

CELLULAR TELEPHONES; MOBILE PHONES;

SOCIAL SCIENCES;

EID: 84878097373     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.04.004     Document Type: Article

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