Customer acceptance of RFID technology: Evidence from the German electronic retail sector

Journal of Retailing and Consumer Services

Volumn 16, Issue 1, 2009, Pages 31-39

  Müller Seitz, Gordon ^a   Dautzenberg, Kirsti ^b   Creusen, Utho ^c   Stromereder, Christine ^d  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

^b UNIVERSITY OF POTSDAM   (Germany)

^c Media Saturn Holding   (Germany)

^d PROCTER AND GAMBLE COMPANY   (United States)

Author keywords

Customer perception; Retail; RFID; Technology acceptance model

Indexed keywords

CONSUMPTION BEHAVIOR; ELECTRONIC EQUIPMENT; MODELING; PERCEPTION; RETAILING; TECHNOLOGY ADOPTION;

EID: 57749202708     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.08.002     Document Type: Article

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