The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

Computers in Human Behavior

Volumn 26, Issue 6, 2010, Pages 1753-1760

  Hwang, Yujong ^a,b  

^a DEPAUL UNIVERSITY   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

E commerce; Gender; Perceived enjoyment; Social norms; Technology adoption

Indexed keywords

E-COMMERCE; GENDER; PERCEIVED ENJOYMENT; SOCIAL NORM; TECHNOLOGY ADOPTION;

HUMAN COMPUTER INTERACTION; KNOWLEDGE MANAGEMENT;

ELECTRONIC COMMERCE;

EID: 77956191696     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.07.002     Document Type: Article

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