Convenience: A services perspective

Marketing Theory

Volumn 9, Issue 4, 2009, Pages 425-438

  Farquhar, Jillian Dawes ^a   Rowley, Jennifer ^b  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Co production; Convenience; Customer value; Services marketing

Indexed keywords

EID: 70949087701     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109346894     Document Type: Article

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