Wine marketing strategies in Spain: A structural equation approach to consumer response to protected designations of origin (PDOs)

International Journal of Wine Business Research

Volumn 21, Issue 3, 2009, Pages 267-288

  Espejel, Joel ^a   Fandos, Carmina ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Buying behaviour; Consumer behaviour; Marketing strategy; Spain; Wines

Indexed keywords

EID: 84986173606     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910985980     Document Type: Article

References (130)

1. Aaker, D. (1991), “Gestión del valor de la marca. Capitalizar el valor de la marca”, Editorial Díaz de Santos, Madrid.
2. Allen, C.T., Machleit, K.A. and Kleine, S.S. (1992), “A comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience”, Journal of Consumer Research, Vol. 18 No. 4, pp. 493-504.
3. Anderson, E.W. and Sullivan, M.W. (1993), “The antecedents and consequences of customer satisfaction for firms”, Marketing Science, Vol. 12 No. 2, pp. 125-43.
4. Aqueveque, C. (2006), “Extrinsic cue and perceived risk: the influence of consumption situation”, Journal of Consumer Marketing, Vol. 23 No. 5, pp. 237-47.
5. Assael, H. (1995), Consumer Behavior and Marketing Action, 5th ed., South-Western College Publishing, Cincinnati, OH.
6. Auh, S. and Johnson, M.D. (2005), “Compatibility effects in evaluations of satisfaction and loyalty”, Journal of Economic Psychology, Vol. 26, pp. 35-57.
7. Babin, B.J. and Griffin, M. (1998), “The nature an updated of satisfaction: examination and analysis”, Journal of Business Research, Vol. 41 No. 2, pp. 127-36.
8. Bagozzi, R.P. (1994), “Structural equation model in marketing research: basic principles”, in Bagozzi, R.P. (Ed.), Principles of Marketing Research, Blackwell Publishers, Malden, MA, pp. 317-85.
9. Bagozzi, R.P. and Yi, Y. (1988), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, Vol. 16 No. 1, pp. 74-94.
10. Balestrini, P. and Gamble, P. (2006), “Country-of-origin effects on Chinese wine consumers”, British Food Journal, Vol. 108 No. 5, pp. 396-412.
11. Ball, D., Coelho, P.S. and Machas, A. (2004), “The role of communication and trust in explaining customer loyalty: an extension to the ECSI model”, European Journal of Marketing, Vol. 38 Nos 9/10, pp. 1272-93.
12. Bansal, H.S. and Voyer, P.A. (2000), “Word-of-mouth processes within a service purchase decision context”, Journal of Service Research, Vol. 3 No. 2, pp. 166-77.
13. Bello, L. and Calvo, D. (2000), “The importance of intrinsic and extrinsic cues to expected and experienced quality: an empirical application for beef”, Food Quality and Preference, Vol. 11 No. 3, pp. 229-38.
14. Bello, L., Lévy, J.-P. and Calvo, D. (2000), “A proposal of the buying model for fresh food products: the case of fresh mussels”, Journal of International Food and Agribusiness Marketing, Vol. 11 No. 3, pp. 75-96.
15. Bennett, R. and Rundle-Thiele, S. (2004), “Customer satisfaction should not be the only goal”, Journal of Services Marketing, Vol. 18 Nos 6/7, pp. 514-23.
16. Bernués, A., Olaizola, A. and Corcoran, K. (2003), “Extrinsic attributes of red meat as indicators of quality in Europe: an application for market segmentation”, Food Quality and Preference, Vol. 14 No. 4, pp. 265-76.
17. Bisson, L.F., Waterhouse, A.L., Ebeler, S.E., Walker, M.A. and Lapsley, J.T. (2002), “The present and future of the international wine industry”, Nature, Vol. 418 No. 8, pp. 696-9.
18. Blesa, A. (2000), “Influencia de la orientación al mercado del fabricante en las relaciones en el canal de distribución”, doctoral thesis, University of Valencia, Valencia.
19. Bloemer, J.M.M. and Odekerken-Schroder, G. (2003), “The antecedents and consequences of affective, normative and calculative commitment”, Australasian Marketing Journal, Vol. 11 No. 3, pp. 33-43.
20. ′ assessments of service quality and value”, Journal of Consumer Research, Vol. 17 No. 4, pp. 375-84.
21. Brucks, M., Zeithaml, V. and Naylor, G. (2000), “Price and brand name as indicators of quality dimensions for consumer durables”, Journal of the Academy of Marketing Science, Vol. 28 No. 3, pp. 359-74.
22. Cadotte, E.R., Woodruff, R.B. and Jenkins, R.L. (1987), “Expectations and norms in models of consumer satisfaction”, Journal of Marketing Research, Vol. 24 No. 3, pp. 305-14.
23. Calvo, D. (2001), “Analysis of quality and perceived risk in the buying decision-making process of food products”, doctoral thesis, University of La Coruña, Corunna.
24. Carmines, E. and McIver, J. (1981), “Analyzing models with unobservable variables”, in Bohrnstedt, G.W. and Borgotta, E.F. (Eds), Social Measurement: Current Issues, Sage, Beverly Hills, CA, pp. 65-115.
25. Caswell, J. (2000), “Analyzing quality and quality assurance (including labeling) for GMOs”, AgBioForum, Vol. 3 No. 4, pp. 225-30.
26. Chandon, P., Morwitz, V.G. and Reinartz, W.J. (2005), “Do intentions really predict behavior? Self-generated validity effects in survey research”, Journal of Marketing, Vol. 69 No. 2, pp. 1-14.
27. Charters, S. and Pettigrew, S. (2006), “Conceptualizing product quality: the case of wine”, Marketing Theory, Vol. 6 No. 4, pp. 467-83.
28. Cunningham, R. (1961), “Customer loyalty to store and brand”, Harvard Business Review, Vol. 39, pp. 127-37.
29. Day, R.L. (1984), “Modeling choices among alternative responses to dissatisfaction”, in Perreault, W.D. (Ed.), Advances in Consumer Research, Vol. 11, Association for Consumer Research, Atlanta, GA, pp. 496-9.
30. d'Hauteville, F., Fornerino, M. and Perrouty, J.P. (2007), “Disconfirmation of taste as a measure of region of origin equity. An experimental study on five French wine regions”, International Journal of Wine Business Research, Vol. 19 No. 1, pp. 33-48.
31. de Ruyter, K., Wetzels, M. and Bloemer, J. (1998), “On the relationships between perceived service quality, service loyalty and switching costs”, International Journal of Service Industry Management, Vol. 9 No. 5, pp. 436-53.
32. Del Barrio, S. and Luque, T. (2000), “Análisis de ecuaciones estructurales”, in Luque, T. (Ed.), Técnicas de Análisis de Datos en Investigación de Mercados, Ediciones Pirámide, Madrid.
33. Dick, A. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of the Academy of Marketing Science, Vol. 22 No. 2, pp. 99-113.
34. Dimara, E. and Skuras, D. (2003), “Consumer evaluations of product certification, geographic association and traceability in Greece”, European Journal of Marketing, Vol. 37 Nos 5/6, pp. 690-705.
35. Dodd, T.H. (1999), “Attributes important to wine sales in on-premise markets”, research note, Journal of Food Distribution Research, Vol. 30 No. 1, pp. 168-9.
36. Dodds, W.B. and Monroe, K.B. (1985), “The effect of brand and price information on subjective product evaluation”, Advances in Consumer Research, Vol. 12, pp. 85-90.
37. Donio, J., Massari, P. and Passiante, G. (2006), “Customer satisfaction and loyalty in a digital environment: an empirical test”, Journal of Consumer Marketing, Vol. 23 No. 7, pp. 445-57.
38. Dunn, R. and Wrigley, N. (1984), “Store loyalty for grocery products: an empirical study”, Area, Vol. 16 No. 4, pp. 307-14.
39. Erevelles, S. (1998), “The role of affect in marketing”, Journal of Business Research, Vol. 42, No 3, pp. 199-215.
40. Espejel, J., Fandos, C. and Flavián, C. (2007a), “Spanish's air-cured ham with protected designations of origin (PDO): a study of intrinsic and extrinsic attributes influence on customer satisfaction and loyalty”, Journal of International Food and Agribusiness Marketing, Vol. 19 No. 4, pp. 5-30.
41. Espejel, J., Fandos, C. and Flavián, C. (2007b), “A structural equations model applied on extra virgin olive oil from Bajo Aragon with protected denomination of origin”, Revista Mexicana de Agronegocios, Cuarta Época, Vol. 20, pp. 222-37.
42. Fandos, C. and Flavián, C. (2006), “Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product”, British Food Journal, Vol. 108 No. 8, pp. 646-62.
43. Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
44. Flavián, C. and Lozano, J. (2003), “Diseño de una escala para medir la orientación al entorno de la nueva formación professional”, Cuadernos de Economía y Dirección de Empresa, Vol. 15, pp. 333-63.
45. Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equations models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18 No. 3, pp. 39-50.
46. Frank, R. (1967), “Correlates of buying behaviour for grocery products”, Journal of Marketing, Vol. 31 No. 4, Part 1, pp. 48-53.
47. Garbarino, E. and Johnson, M. (1999), “The different roles of satisfaction, trust and commitment in customer relationships”, Journal of Marketing, Vol. 63 No. 2, pp. 70-87.
48. Gardner, M.P. (1985), “Mood states and consumer behavior: a critical review”, Journal of Consumer Research, Vol. 12 No. 3, pp. 281-300.
49. Garvin, D.A. (1987), “Competing on the eight dimensions of quality”, Harvard Business Review, Vol. 65 No. 6, pp. 101-9.
50. Gergaud, O. and Livat, F. (2007), “How consumers use signals to assess quality?”, Working Paper No. 3, American Association of Wine Economists, pp. 1-22.
51. Giese, J.L. and Cote, J.A. (2000), “Defining consumer satisfaction”, Academy of Marketing Science Review, Vol. 4 No. 2, pp. 1-24.
52. Gómez, M.I., Mclaughlin, E.W. and Wittink, D.R. (2004), “Customer satisfaction and retail sale performance: an empirical investigation”, Journal of Retailing, Vol. 80 No. 4, pp. 265-78.
53. Gotlieb, J.B., Grewal, D. and Brown, S.W. (1994), “Consumer satisfaction and perceived quality: complementary or divergent constructs?”, Journal of Applied Psychology, Vol. 79 No. 6, pp. 875-85.
54. Grewal, D., Krishnan, R., Baker, J. and Borin, N. (1998), “The effect of store name, brand name and price discounts on consumer's evaluations and purchase intentions”, Journal of Retailing, Vol. 74 No. 3, pp. 331-52.
55. Grolleau, G. and Caswell, J.A. (2005), “Interaction between food attributes in markets: the case of environmental labeling”, Working Paper No. 7, Centre d'Economie et Sociologie Appliquées à l'Agriculture et aux Espaces Ruraux, Dijon.
56. Grunert, K.G., Bredahl, L. and Brunsø, K. (2004), “Consumer perception of meat quality and implications for product development in the meat sector – a review”, Meat Science, Vol. 66 No. 2, pp. 259-72.
57. Hair, J.F.J.R., Anderson, R.E., Tatham, R.L. and Black, W.C. (1999), Análisis Multivariante, 5th ed., Prentice-Hall, Madrid.
58. Halstead, D., Hartman, D. and Schmidt, S.L. (1994), “Multisource effects on the satisfaction formation process”, Journal of the Academy of Marketing Science, Vol. 22 No. 2, pp. 114-29.
59. Hansen, T. (2005), “Rethinking consumer perception of food quality”, Journal of Food Products Marketing, Vol. 11 No. 2, pp. 75-92.
60. Harris, L.C. and Goode, M.M. (2004), “The four levels of loyalty and the pivotal role of trust: a study of online service dynamics”, Journal of Retailing, Vol. 80, pp. 139-58.
61. Helson, H. (1948), “Adaptation-level as a basis for a quantitative theory of frames of reference”, Psychological Review, Vol. 55, pp. 297-313.
62. Hildebrant, L. (1987), “Consumer retail satisfaction in rural areas: a reanalysis of survey data”, Journal of Economic Psychology, Vol. 8 No. 1, pp. 19-42.
63. Hinkin, T.R. (1995), “A review of scale development practices in the study of organizations”, Journal of Management, Vol. 21 No. 5, pp. 967-88.
64. ICEX (2006), “El vino en cifras,” Instituto Español de Comercio Exterior, Madrid, pp. 1-5.
65. Ilbery, B. and Kneafsey, M. (2000), “Producer constructions of quality in regional speciality food production: a case study from South West England”, Journal of Rural Studies, Vol. 16 No. 2, pp. 217-30.
66. Jackson, P.R., Wall, T.D., Martin, R. and Davids, K. (1993), “New measures of job control, cognitive demand and production responsibility”, Journal of Applied Psychology, Vol. 78, pp. 753-62.
67. Jacoby, J. and Chesnut, R.W. (1978), Brand Loyalty Measurement and Management, John Wiley & Sons, New York, NY.
68. Jacoby, J. and Kyner, D. (1973), “Brand loyalty vs. repeat purchasing behavior”, Journal of Marketing Research, Vol. 10 No. 1, pp. 1-9.
69. Jacoby, J. and Olson, J.C. (1985), Perceived Quality: How Consumers View Stores and Merchandise, Lexington Books, Lexington, MA.
70. Johnson, M.D., Anderson, E. and Fornell, C.G. (1995), “Rational and adaptive performance expectations in a customer satisfaction framework”, Journal of Consumer Research, Vol. 21 No. 4, pp. 695-707.
71. Jöreskog, K.G. (1971), “Statistical analysis of sets of congeneric test”, Psychometrika, Vol. 36, pp. 109-33.
72. Jöreskog, K.G. and Sörbom, D. (1993), LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, Scientific Software International, Chicago, IL.
73. Keller, K. (1993), “Conceptualizing, measuring, and managing consumer-based brand equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
74. Kelly, S., Heaton, K. and Hoogewerff, J. (2005), “Tracing the geographical origin food: the application of multi-element and multi-isotope analysis”, Trends in Food Science and Technology, Vol. 16 No. 12, pp. 555-67.
75. LaBarbera, P.A. and Mazursky, D.A. (1983), “A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process”, Journal of Marketing Review, Vol. 20 No. 4, pp. 393-404.
76. Lam, S.Y., Shankar, V., Erramilli, M.K. and Murthy, B. (2004), “Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context”, Journal of the Academy of Marketing Science, Vol. 32 No. 3, pp. 293-311.
77. Loureiro, M.L. and McCluskey, J.J. (2000), “Assessing consumer response to protected geographical identification labelling”, Agribusiness, Vol. 16 No. 3, pp. 309-20.
78. MAPA (2007), Ministerio de Agricultura, Pesca y Alimentación de España (Ministry of Agriculture, Fisheries and Food), available at: www.mapa.es/es/alimentacion/pags/Denominacion/consulta.asp
79. McMullan, R. (2005), “A Multi-item scale for measuring customer loyalty development”, Journal of Services Marketing, Vol. 19 No. 7, pp. 470-81.
80. McMullan, R. and Gilmore, A. (2003), “The conceptual development of customer loyalty measurement: a proposed scale”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 11 No. 3, pp. 230-43.
81. Meiselman, H.L. (2001), “Criteria of food quality in different context”, Food Service Technology, Vol. 1 No. 2, pp. 67-77.
82. Mittal, V., Kumar, P. and Tsiros, M. (1999), “Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach”, Journal of Marketing, Vol. 63 No. 2, pp. 88-101.
83. Morwitz, V.G. and Schmittlein, D. (1992), “Using segmentation to improve sales forecasts based on purchase intent: which ‘intenders’ actually buy”, Journal of Marketing Research, Vol. 29 No. 4, pp. 391-405.
84. Nosi, C. and Zanni, L. (2004), “Moving from ‘typical products’ to ‘food-related services’: the show food case as a new business paradigm”, British Food Journal, Vol. 106 Nos 10/11, pp. 779-92.
85. Notani, A.I. (1997), “Perceptions of affordability: their role in predicting purchase intent and purchase”, Journal of Economic Psychology, Vol. 18 No. 5, pp. 525-46.
86. Nowak, L.I. and Newton, S.K. (2006), “Using the tasting room experience to create loyal customers”, International Journal of Wine Marketing, Vol. 18 No. 3, pp. 157-65.
87. Nunnally, J.C. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw-Hill, New York, NY.
88. Oliver, R.L. (1977), “Effect of expectation and disconfirmation on postexposure product evaluations: an alternative interpretation”, Journal of Applied Psychology, Vol. 62 No. 4, pp. 480-6.
89. Oliver, R.L. (1980), “A cognitive model of the antecedents and consequences of satisfaction decisions”, Journal of Marketing Research, Vol. 17 No. 4, pp. 460-9.
90. Oliver, R.L. (1981), “Measurement and evaluation of satisfaction process in retail setting”, Journal of Retailing, Vol. 57 No. 3, pp. 25-48.
91. Oliver, R.L. (1997), “Loyalty and profit: long-term effect of satisfaction”, in Oliver, R.L. (Ed.), Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill Companies, New York, NY.
92. Oliver, R.L. (1999), “Whence consumer loyalty?”, Journal of Marketing (Fundamental Issues and Directions for Marketing), Vol. 63, pp. 33-44.
93. Oliver, R.L. and DeSarbo, W.S. (1988), “Response determinants in satisfaction judgments”, Journal of Consumer Research, Vol. 14 No. 4, pp. 495-507.
94. Oliver, R.L. and Swan, J.E. (1989), “Consumer perceptions of interpersonal equity and satisfaction in transactions: a field survey approach”, Journal of Marketing, Vol. 53 No. 2, pp. 21-35.
95. Olson, J. and Jacoby, J. (1972), “Cue utilization in the quality perception process”, in Venkatesan, M. (Ed.), Proceedings of the 3rd Annual Conference of the Association for Consumer Research, Association for Consumer Research, Chicago, IL, pp. 167-79.
96. Olsen, S.O. (2002), “The comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty”, Journal of the Academy of Marketing Science, Vol. 30 No. 3, pp. 240-9.
97. Olsen, S.O., Wilcox, J. and Olsson, U. (2005), “Consequences of ambivalence on satisfaction and loyalty”, Psychology and Marketing, Vol. 22 No. 3, pp. 247-69.
98. Orth, U.R., Wolf, M. and Dodd, T.H. (2005), “Dimensions of wine region equity and their impact on consumer preferences”, Journal of Product & Brand Management, Vol. 14 No. 2, pp. 88-97.
99. Oude Ophuis, P.A.M. and van Trijp, H.C.M. (1995), “Perceived quality: a market driven and consumer oriented approach”, Food Quality & Preference, Vol. 6 No. 3, pp. 177-83.
100. Parasuraman, A., Berry, L. and Zeithaml, V. (1985), “A conceptual model of SQ and its implications for future research”, Journal of Marketing, Vol. 49, pp. 41-50.
101. Perrouty, J.P., d'Hauteville, F. and Lockshin, L. (2006), “The influence of wine attributes on region of origin equity: an analysis of the moderating effect of consumers' perceived expertise”, Agribusiness, Vol. 22 No. 3, pp. 323-41.
102. Quester, P. and Lim, A.L. (2003), “Product involvement/brand loyalty: is there a link?”, Journal of Product & Brand Management, Vol. 12 No. 1, pp. 22-38.
103. Sanzo, M.J., Del Río, A.B., Iglesias, V. and Vázquez, R. (2001), “El efecto de la actitud y de la calidad percibida sobre la intención de compra de un producto agroalimentario tradicional”, paper presented at XI Congreso Nacional de ACEDE, Zaragoza.
104. Sanzo, M.J., Del Río, A.B., Iglesias, V. and Vázquez, R. (2003a), “Attitude and satisfaction in a traditional food product”, British Food Journal, Vol. 105 No. 11, pp. 771-90.
105. Sanzo, M., Santos, M., Vázquez, R. and Álvarez, L. (2003b), “The effect of market orientation on buyer-seller relationship satisfaction”, Industrial Marketing Management, Vol. 32 No. 4, pp. 327-45.
106. Seiders, K., Voss, G.B., Grewal, D. and Godfrey, A.L. (2005), “Do satisfied customers buy more? Examining moderating influences in a retailing context”, Journal of Marketing, Vol. 69 No. 4, pp. 26-43.
107. Söderlund, M. (1998), “Customer satisfaction and its consequences on customer behaviour revisited”, International Journal of Service Industry Management, Vol. 9 No. 2, pp. 169-88.
108. Spreng, R.A., MacKenzie, S.B. and Olshavsky, R.W. (1996), “A reexamination of the determinants of consumer satisfaction”, Journal of Marketing, Vol. 60 No. 3, pp. 15-32.
109. Steenkamp, J.-B.E.M. (1989), Product Quality, Van Gorcum, Assen.
110. Steenkamp, J.-B.E.M. (1990), “Conceptual model of the quality perception process”, Journal of Business Research, Vol. 21 No. 4, pp. 309-33.
111. Steenkamp, J.-B.E.M. (1997), “Dynamics in consumer behaviour with respect to agricultural and food products”, in Wierenga, B., Tilburg, V.A., Grunert, K., Steemkamp, J.B. and Wedel, M. (Eds), Agricultural Marketing and Consumer Behaviour in a Changing World, Kluwer Academic Publishers, Dordrecht, pp. 143-88.
112. Steenkamp, J.-B.E.M. and Geyskens, I. (2006), “How country characteristics affect the perceived value of web sites”, Journal of Marketing, Vol. 70 No. 3, pp. 136-50.
113. Steenkamp, J.-B.E.M. and van Trijp, H.C.M. (1991), “The use of LISREL in validating marketing constructs”, International Journal of Research in Marketing, Vol. 8 No. 4, pp. 283-99.
114. Steenkamp, J.-B.E.M. and van Trijp, H.C.M. (1996), “Quality guidance: a consumer-based approach to food quality improvement using partial least squares”, European Review of Agricultural Economics, Vol. 23 No. 2, pp. 195-215.
115. Sulé, M.A., Muñoz, P.A. and Lévy, J.-P. (2005), “Testing of model of perceived food quality determinants”, Journal of International Food & Agribusiness Marketing, Vol. 17 No. 1, pp. 9-33.
116. Sulé, M.A., Paquin, J.-P. and Lévy, J.-P. (2002), “Modelling perceived quality in fruit products: their extrinsic and intrinsic attributes”, Journal of Food Products Marketing, Vol. 8 No. 1, pp. 29-48.
117. Szybillo, G.J. and Jacoby, J. (1974), “Intrinsic versus extrinsic cues as determinants of perceived product quality”, Journal of Applied Psychology, Vol. 59 No. 1, pp. 74-8.
118. Tse, D.K. and Wilton, P.C. (1988), “Models of consumer satisfaction formation: an extension”, Journal of Marketing Research, Vol. 25 No. 2, pp. 204-12.
119. Tsiros, M. and Mittal, V. (2000), “Regret: a model of its antecedents and consequences in consumer decision making”, Journal of Consumer Research, Vol. 26 No. 4, pp. 401-17.
120. Tsiros, M., Mittal, V. and Ross, W.T. Jr (2004), “The role of attributions in customer satisfaction: a re-examination”, Journal of Consumer Research, Vol. 31 No. 2, pp. 476-83.
121. Tsiutsou, R. (2005), “The role of perceived product quality and overall satisfaction on purchase intentions”, International Journal of Consumer Studies, Vol. 30 No. 2, pp. 207-17.
122. Verdú, A.J. (2003), “Una escala multi-ítem para la medición de la calidad percibida de alimentos y bebidas”, Revista Europea de Dirección y Economía de la Empresa, Vol. 12 No. 3, pp. 59-76.
123. Verdú, A.J., Lloréns, F.J. and Fuentes, M.M. (2004), “Measuring perceptions of quality in food products: the case of red wine”, Food Quality and Preference, Vol. 15 No. 5, pp. 453-69.
124. Verhoef, P. (2003), “Understanding the effect of customer relationship management efforts on customer retention and customer share development”, Journal of Marketing, Vol. 67 No. 4, pp. 30-45.
125. Westbrook, R.A. (1987), “Product/consumption-based affective responses and postpurchase processes”, Journal of Marketing Research, Vol. 24 No. 3, pp. 258-70.
126. Westbrook, R.A. and Oliver, R.L. (1991), “The dimensionality of consumption emotion patterns and consumer satisfaction”, Journal of Consumer Research, Vol. 18 No. 1, pp. 84-91.
127. Yi, Y. (1990), “A critical review of consumer satisfaction”, in Zeithaml, V.A. (Ed.), Review of Marketing, American Marketing Association, Chicago, IL, pp. 68-123.
128. Zeithaml, V. (1988), “Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52 No. 3, pp. 2-22.
129. Zeithaml, V., Berry, L. and Parasuraman, A. (1996), “The behavioral consequences of service quality”, Journal of Marketing, Vol. 60, April, pp. 31-46.
130. Calvo, D. (2002), “Analysis of brand equity supplied by appellations of origin: an empirical application for beef”, Journal of International Food and Agribusiness Marketing, Vol. 14 No. 3, pp. 21-34.