Dimensions of wine region equity and their impact on consumer preferences

Journal of Product and Brand Management

Volumn 14, Issue 2, 2005, Pages 88-97

  Orth, Ulrich R ^a   Wolf, Marianne McGarry ^b   Dodd, Tim H ^c  

^a OREGON STATE UNIVERSITY   (United States)

^b CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

^c TEXAS TECH UNIVERSITY   (United States)

Author keywords

Brand equity; Consumer behaviour; Lifestyles; Quality; Value analysis; Wines

Indexed keywords

EID: 18144429132     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510592563     Document Type: Article

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