Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing

Volumn 34, Issue , 2016, Pages 25-36

  Hofacker, Charles F ^a   de Ruyter, Ko ^b   Lurie, Nicholas H ^c   Manchanda, Puneet ^d   Donaldson, Jeff ^e  

^a FLORIDA STATE UNIVERSITY   (United States)

^b CITY UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF CONNECTICUT   (United States)

^d UNIVERSITY OF MICHIGAN   (United States)

^e GameStop Inc   (United States)

Author keywords

Aesthetics; Game design; Gamification; Gaming; Mechanics; Mobile; Retailing; Story; Technology

Indexed keywords

EID: 84963723708     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2016.03.001     Document Type: Article

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