Interrupting a narrative transportation experience: Program placement effects on responses to antismoking advertising

Journal of Health Communication

Volumn 13, Issue 7, 2008, Pages 667-680

  Durkin, Sarah ^a   Wakefield, Melanie ^a  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; AGED; ARTICLE; FEMALE; HUMAN; INTERVIEW; MALE; MASS MEDIUM; MOUTH CANCER; PRIORITY JOURNAL; PUBLIC HEALTH; SMOKING; SPORT; TELEVISION;

ADULT; ADVERTISING AS TOPIC; HUMANS; MIDDLE AGED; PERSUASIVE COMMUNICATION; SMOKING; SMOKING CESSATION; SOCIAL MARKETING; TELEVISION; YOUNG ADULT;

EID: 55049141533     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730802412248     Document Type: Article

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