Defining gamification - A service marketing perspective

Proceedings of the 16th International Academic MindTrek Conference 2012: "Envisioning Future Media Environments", MindTrek 2012

Volumn , Issue , 2012, Pages 17-22

  Huotari, Kai ^a,b,c   Hamari, Juho ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

^c AALTO UNIVERSITY   (Finland)

Author keywords

Game design; Games; Gamification; Persuasive technologies; Service design; Service marketing

Indexed keywords

GAME DESIGN; GAMES; GAMIFICATION; PERSUASIVE TECHNOLOGY; SERVICE DESIGN; SERVICE MARKETING;

COMMERCE; EDUCATION; TECHNOLOGY;

MARKETING;

EID: 84870497573     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2393132.2393137     Document Type: Conference Paper

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