Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing

Volumn 34, Issue , 2016, Pages 3-14

  Grewal, Dhruv ^a   Bart, Yakov ^b   Spann, Martin ^c   Zubcsek, Peter Pal ^d  

^a BABSON COLLEGE   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

^c UNIVERSITY OF MUNICH   (Germany)

^d UNIVERSITY OF FLORIDA   (United States)

Author keywords

Mobile advertising; Mobile marketing; Mobile promotions

Indexed keywords

EID: 84964329624     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2016.03.003     Document Type: Article

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