Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing

Volumn 34, Issue , 2016, Pages 15-24

  Andrews, Michelle ^a   Goehring, Jody ^b   Hui, Sam ^c   Pancras, Joseph ^d   Thornswood, Lance ^e  

^a EMORY UNIVERSITY   (United States)

^b RetailMeNot Inc   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

^d UNIVERSITY OF CONNECTICUT   (United States)

^e JC Penney ^*  (United States)

Author keywords

Digital coupons; Mobile marketing; Mobile promotions; Mobile targeting; New technology

Indexed keywords

EID: 84963785048     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2016.03.004     Document Type: Article

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