Regulatory fit from attribute-based versus alternative-based processing in decision making

Journal of Consumer Psychology

Volumn 19, Issue 4, 2009, Pages 643-651

  Mourali, Mehdi ^a   Pons, Frank ^b,c  

^a UNIVERSITY OF CALGARY   (Canada)

^b UNIVERSITÉ LAVAL   (Canada)

^c KEDGE BUSINESS SCHOOL   (France)

Author keywords

Attribute alternative processing; Regulatory fit; Regulatory focus

Indexed keywords

EID: 70449641175     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.03.002     Document Type: Article

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