How habit and satisfaction affects player retention for online gambling

Journal of Business Research

Volumn 59, Issue 6, 2006, Pages 770-777

  Jolley, Bill ^a   Mizerski, Richard ^b   Olaru, Doina ^b  

^a NORWICH UNIVERSITY   (United States)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Customer satisfaction; Habit; Online gambling; Retention

Indexed keywords

EID: 33747353091     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.01.017     Document Type: Article

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