The role of Security, Design and Content factors on customer trust in mobile commerce

Journal of Retailing and Consumer Services

Volumn 26, Issue , 2015, Pages 57-69

  Nilashi, Mehrbakhsh ^a   Ibrahim, Othman ^a   Reza Mirabi, Vahid ^b   Ebrahimi, Leili ^c   Zare, Mojtaba ^a  

^a UNIVERSITI TEKNOLOGI MALAYSIA   (Malaysia)

^b Department of Chemistry   (Iran)

^c Qeshm International Branch   (Iran)

Author keywords

ANP; Decision making; Fuzzy logic; K means clustering; Mobile commerce websites; Trust

Indexed keywords

ANALYTICAL HIERARCHY PROCESS; ARTIFICIAL INTELLIGENCE; CLUSTER ANALYSIS; DECISION MAKING; ELECTRONIC COMMERCE; FUZZY MATHEMATICS; MOBILE COMMUNICATION; MULTICRITERIA ANALYSIS; WORLD WIDE WEB;

EID: 84949534697     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2015.05.002     Document Type: Article

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