Combining means-end chain and fuzzy ANP to explore customers' decision process in selecting bundles

International Journal of Information Management

Volumn 32, Issue 4, 2012, Pages 381-395

  Yang, Hao Wei ^a   Chang, Kuei Feng ^b  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b DA YEH UNIVERSITY   (Taiwan)

Author keywords

Customer value; Fuzzy analytic network process; Means end chain; Product attributes

Indexed keywords

DECISION THEORY; HIERARCHICAL SYSTEMS; SALES;

CAUSAL RELATIONSHIPS; CUSTOMER PREFERENCES; CUSTOMER VALUES; FUZZY ANALYTIC NETWORK PROCESS; HIERARCHY FRAMEWORKS; LINGUISTIC VARIABLE; MEANS-END CHAINS; PRODUCT ATTRIBUTES;

FUZZY LOGIC;

EID: 84863987558     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2011.11.005     Document Type: Conference Paper

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