What drives Malaysian m-commerce adoption? An empirical analysis

Industrial Management and Data Systems

Volumn 109, Issue 3, 2009, Pages 370-388

  Wei, Toh Tsu ^a   Marthandan, Govindan ^b   Chong, Alain Yee Loong ^c   Ooi, Keng Boon ^d   Arumugam, Seetharam ^b  

^a TM RandD Innovation Center   (Malaysia)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

^c INTI INTERNATIONAL UNIVERSITY   (Malaysia)

^d UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

Author keywords

Consumer behaviour; Malaysia; Mobile communication systems

Indexed keywords

CONSUMER BEHAVIOUR; CONTROL CONSTRUCTS; DESIGN/METHODOLOGY/APPROACH; EMPIRICAL ANALYSIS; FINANCIAL COSTS; M-COMMERCE; MALAYSIA; MALAYSIANS; MOBILE COMMERCE; MOBILE COMMERCE (M-COMMERCE); MOBILE COMMUNICATION SYSTEMS; MULTIPLE REGRESSION ANALYSIS; PERCEIVED EASE-OF-USE; PERCEIVED USEFULNESS; RESPONSE RATE; SECURITY AND PRIVACY PROTECTION; SOCIAL INFLUENCE; STUDY SAMPLES; SUBJECTIVE NORM; TAM MODEL; USER ACCEPTANCE;

CELLULAR TELEPHONE SYSTEMS; COMMUNICATION SYSTEMS; COST REDUCTION; MOBILE COMPUTING; RADIO BROADCASTING; REGRESSION ANALYSIS;

ELECTRONIC COMMERCE;

EID: 67650702999     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570910939399     Document Type: Article

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