Continuance of mHealth services at the bottom of the pyramid: The roles of service quality and trust

Electronic Markets

Volumn 23, Issue 1, 2013, Pages 29-47

  Akter, Shahriar ^a   Ray, Pradeep ^b   D'Ambra, John ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

BOP (bottom of the pyramid); Consumer trust; ECM (expectation confirmation model); PLS path analysis; Service quality

Indexed keywords

EID: 84874113544     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-012-0091-5     Document Type: Article

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