Adoption of 3G services among Malaysian consumers: An empirical analysis

International Journal of Mobile Communications

Volumn 8, Issue 2, 2010, Pages 129-149

  Chong, Alain Yee Loong ^a   Darmawan, Nathan ^a   Ooi, Keng Boon ^b   Lin, Binshan ^c  

^a INTI INTERNATIONAL UNIVERSITY   (Malaysia)

^b UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

3G services; Malaysia; Mobile communications; Technology adoption

Indexed keywords

3G SERVICES; 3G TECHNOLOGY; BUSINESS STRATEGY; DIFFUSION OF INNOVATIONS; EMPIRICAL ANALYSIS; MALAYSIA; MALAYSIANS; MOBILE COMMUNICATIONS; PERCEIVED EASE OF USE; SOCIAL INFLUENCE; TECHNOLOGY ACCEPTANCE MODEL;

BEHAVIORAL RESEARCH; DEVELOPING COUNTRIES; INNOVATION; STRATEGIC PLANNING; TECHNOLOGY;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 76549107450     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2010.031444     Document Type: Article

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