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Volumn 28, Issue 4, 2012, Pages 1518-1525

Understanding users' initial trust in mobile banking: An elaboration likelihood perspective

Author keywords

Elaboration likelihood model; Initial trust; Mobile banking; Self efficacy

Indexed keywords

DIFFERENTIATED STRATEGY; DUAL ROUTE; ELABORATION LIKELIHOOD MODELS; INFORMATION QUALITY; INITIAL TRUST; MOBILE BANKINGS; PERCEIVED RISK; SELF EFFICACY; SERVICE PROVIDER; SERVICE QUALITY; SYSTEM QUALITY;

EID: 84860312594     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.03.021     Document Type: Article
Times cited : (359)

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