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Volumn 19, Issue 1, 2009, Pages 43-54

Types of structural assurance and their relationships with trusting intentions in business-to-consumer e-commerce

Author keywords

Certification; Consumer service policies; Guarantees; Institution based trust; Structural assurance; Trust

Indexed keywords


EID: 77951828343     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-008-0001-z     Document Type: Article
Times cited : (55)

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