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Theory of diffusion
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S. Ward and T.S. Robertson Eds, Englewood Cliffs, NJ: Prentice-Hall
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Zaltman, G. and Stiff, R. (1973) "Theory of diffusion', in S. Ward and T.S. Robertson (Eds), Consumer Behavior: Theoretical Sources (pp.416-468). Englewood Cliffs, NJ: Prentice-Hall.
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(1973)
Consumer Behavior: Theoretical Sources
, pp. 416-468
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Zaltman, G.1
Stiff, R.2
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