Key factors of teenagers' mobile advertising acceptance

Industrial Management and Data Systems

Volumn 113, Issue 5, 2013, Pages 732-749

  Parreño, José Martí ^a   Sanz Blas, Silvia ^b   Ruiz Mafé, Carla ^b   Aldás Manzano, Joaquin ^b  

^a UNIVERSIDAD EUROPEA DE MADRID   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Attitudes; Entertainment; Irritation; Mobile services; Perceived usefulness; Teenagers

Indexed keywords

ATTITUDES; ENTERTAINMENT; IRRITATION; MOBILE SERVICE; PERCEIVED USEFULNESS; TEENAGERS;

BEHAVIORAL RESEARCH; COMMERCE;

MARKETING;

EID: 84880516280     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571311324179     Document Type: Article

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