Exploring antecedents of SMS-based mobile advertising perceptions

International Journal of Electronic Finance

Volumn 6, Issue 2, 2012, Pages 143-156

  Coursaris, Constantinos K ^a   Sung, Jieun ^a   Swierenga, Sarah J ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Age; Attitude; Cross cultural; Culture; E finance; Electronic finance; Entertainment; Gender; Informativeness; Message length; Mobile advertising; SMS

Indexed keywords

EID: 84988349006     PISSN: 17460069     EISSN: 17460077     Source Type: Journal    
DOI: 10.1504/IJEF.2012.048464     Document Type: Article

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